Articles
Three Key Global Consumer Trends in Pet Care for 2024
Ekaterina Tretyakova
Each year, Euromonitor International identifies the top global trends that reflect changing consumer values and behavioural shifts, which significantly impact the business landscape. Three consumer trends—Value Hackers, Delightful Distractions and Wellness Pragmatists—stand out as the most relevant for the pet care industry in 2024, primarily due to the impact of inflation, pet humanisation and health concerns.
Winners of Innovation: Key Markets, Categories and Retailers for NPD
Egle Tekutyte
On World Creativity and Innovation Day, a global UN day celebrated on 21st April, Euromonitor International provides insights on the most innovative countries, product categories and retailers, based on new product launches across global digital shelf. Monitoring new launches and their development empowers companies to identify opportunities and invest in innovation strategically.
Decoding Channel Preferences in Consumer Foodservice
Mikaely Correa
After the pandemic, despite players' expectations that circulation restrictions imposed during the crisis would stimulate consumers' desire to seek more out-of-home experiences, foodservice on-premises consumption (global value in USD current terms) has not yet returned to the levels seen in 2019 (pre-pandemic).
ByteDance - TikTok’s Parent’s Financial Expansion Objectives: Where Does Union Mobile Pay Acquisition Fit?
David Zhang
In April 2024, ByteDance was reported to acquire Union Mobile Pay (UMP) for CNY1.4 billion (USD200 million), pending regulatory approval. ByteDance operates popular social media and commerce platforms (TikTok and Douyin). This article analyses its strategic objectives of financial expansion, and the key threats and opportunities in relation to financial industries. UMP is considered to be a key chess piece of the game.
ICBC Barcelona: Mitigating Uncertainty in Legal Cannabis
Shane MacGuill
This year’s ICBC Barcelona took place in March, in the shadow of uncertainty. The legal cannabis industry has been struggling against several headwinds – lack of regulatory momentum, continued consumer ambiguity and capital constraints – which are collectively clouding the outlook for operators in one of the world’s youngest consumer sectors.
Fashion Marketplaces in Europe: Challenges and Opportunities Ahead
Brando De Carlo Coleman
During the COVID-19 pandemic, apparel and footwear e-commerce witnessed a strong boost in sales, as customers were forced to turn to online shopping owing to restrictions and store closures. Yet, since the easing of restrictions, in-store shopping has bounced back and, with it, the share of online sales dropped. This has left many luxury online players struggling under the pressure of either slowing or declining sales.
Future of Consumption: Unlocking Gen Z Behaviour
Jana Rude
Generation Z, comprising 23.2% of the global population in 2023, is poised to wield significant consumer influence. However, their polarised behaviours toward social activism, technology, and spending present challenges for businesses. This article suggests leveraging Gen Z's key values - empowerment, self-expression, belonging, rationality, and retreat - to tackle dichotomous behaviours and build a future-proof customer base.
Key Trends for Cannabis in Japan: Law Amendments and New Opportunities in CBD Market
Aya Suzuki
Euromonitor International’s latest research in 2023 reveals a staggering growth in the Japan’s cannabis market over the past four years, expanding approximately sixfold from JPY4 billion (USD26.3 million) in 2019 to JPY24 billion (USD173.8 million) in 2023. This surge is attributed to the rising demand for products offering relaxation, sleep improvement, and stress relief.
Unleashing the Power of Play: Gamification Brings the Fun In-Store
Paula Goni
With consumers rethinking their spending and retailers actively looking to revitalise their operations to increase their store appeal and sales, gamification elements as part of loyalty programmes stand as a powerful tool to facilitate engagement and in-store experiences, while enhancing the overall shopping journey.