Asahi Breweries was the leading Japanese brewer in 2011. Due to difficult market conditions in Japan, the company has increased its focus on international expansion. It strengthened its position with acquisitions in New Zealand and Australia in 2011, but its presence remains strongly biased towards the mature and declining Japanese market. In order to enhance its growth prospects, Asahi has to continue to look for opportunities abroad, and its Chinese business will be key to its growth.
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Euromonitor International's report on Asahi Breweries Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy. Company and market share data provide a detailed look at the financial position of Asahi Breweries Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Asahi Breweries Ltd.
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