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Asahi Group Holdings Ltd in Alcoholic Drinks

November 2013

Japan’s leading brewer, Asahi is working to adapt its offer to challenging domestic conditions at the same time as expanding its overseas operations. This profile analyses the most promising avenues of development in the struggling Japanese market, and considers the company’s strongest opportunities for international expansion.

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Euromonitor International's report on Asahi Group Holdings Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Asahi Group Holdings Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Asahi Group Holdings Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Asahi Group Holdings Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Alcohol beverages business improves profitability
Decline in alcohol beverages business
Alcohol beverages lags behind overall growth in H1 2013
SWOT: Asahi Group Holdings Ltd
Key strategic objectives and challenges

Competitive Positioning

Domestic struggles hold back growth
Modelo acquisition consolidates leadership
Lack of M&A opportunities to slow down consolidation

Market Assessment

Japan grows in importance despite international expansion
Expansion needed to benefit from Asian growth
Need to focus on growth areas

Geographic and Category Opportunities

Innovation in the face of growing competition
Need for greater premium focus in domestic beer market
Asahi plays central role in driving non-alcoholic beer growth
Struggling to keep pace in economy lager
Need to target premium segment in China
Opportunities in wider Asia Pacific market
Strong performance in South Korea
Potential for expansion in Vietnam
Premium bias bodes well in Australia
Strong performance, but need for premium development
Acquisition extends coverage in RTDs
Potential to build on domestic strength in cider/perry

Brand Strategy

Central strategic role for Asahi Super Dry
Asahi Super Dry provides focus for innovation


Asahi streamlines production in Japan and China


Innovation has role in premiumisation and international expansion

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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