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Asda Stores Ltd

January 2020

Asda Stores Ltd operates in the hypermarkets, supermarkets and forecourt retailers channels, as well as online. It positions itself as a price leader in these channels, but its positioning of offering “everyday low prices” has been threatened by the rise of discounters in the UK. In May 2018, Asda entered a merger deal with Sainsbury’s, which was blocked by the Competition and Markets Authority in April 2019.

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Overview:

Euromonitor International's report on Asda Stores Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Asda Stores Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Asda Stores Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Asda Stores Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Strategic objectives and challenges
Digital strategy details
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