Asia Pacific: Bright Prospects for Food and Beverage Ingredients

June 2014

Asia Pacific is a huge and increasingly influential market in the supply of food and beverage ingredients. As well as accounting for 35% of global value added ingredient supply in this category, it is also a melting point of diverse trends and influences. This report assesses the key similarities and differences between Asia and the major Western markets, highlights global and regional trends in 15 key value-added ingredient categories, and turns the spotlight on seven individual Asian markets.

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Differences and similarities with the West

When assessing the major supply and demand drivers impacting food ingredient use, the situation in Asia Pacific and in the key Western markets of the developed world can differ. Awareness of the local issues is, therefore, vital.

Balancing Western and local needs

The growing influence of Western eating habits in Asia means that many Western trends can be directly translated to the east. However, local traditions remain strong in most countries, so balancing consumer needs and interests is key.

Multitude of factors involved in changing food choices and habits

Region-wide drivers in Asia include burgeoning economies, greater spending power, more youthful populations, increased urbanisation, growing westernisation of FMCG markets and a rising interest in health and wellness themes.

Growing emphasis on speciality and value-added ingredients

As far as ingredient use is concerned, these factors are contributing to rising interest in more speciality and value-added ingredients, greater experimentation with flavour and demand for ingredients suitable for more convenient products.

Over a third of global food ingredient use

In 2012, Asia Pacific accounted for 35% of global use of value-added food and drink ingredients, equivalent to almost 8.5 million tonnes out of a global total of 24.2 million tonnes.

Second fastest growing region

Asia Pacific is also one of the fastest growing regions, with a forecast CAGR of 4% over 2012-2017, behind only the Middle East and Africa, with 5%. This means that by 2017, Asia will have increased its share of the global total to 38%.

China remains strong but other markets are increasingly attractive

The strongest ingredient markets in the region over 2012-2017 are forecast to be India, Indonesia, Pakistan and Vietnam, all of which will increase at a faster CAGR than China, although that country will lead the way in absolute volume growth.

What this report includes

  • Top-level strategic analysis of how major consumer trends will influence global markets
  • Consumer insight
  • Impact across all relevant consumer markets
  • Unique graphics and case studies
  • Key market snapshots
  • Accompanying presentation to synthesise main findings

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Introduction

Scope (1)
Scope (2)
Key findings

Supply and Demand Drivers

Supply: Economic challenges and opportunities
Supply: Two-handed approach to sustainability
Supply: Natural is very much the buzzword
Supply: The natural paradox of GM
Supply: Ingredient advances require strong R&D investment
Supply: End-use markets slowly consolidate
Supply: Regional spread is essential to target large multinationals
Demand: Beyond simple nutrition or hydration
Demand: Health and wellness is a very strong theme
Demand: Naturalness/clean label is Western driver …
Demand:… while organic growth in Asia highlights natural potential
Demand: Convenience and snacking still growing in Asia
Demand: Premiumisation starting to filter through to Asia

The Global Market for Food and Beverage Ingredients

24 million tonnes of value-added ingredients
Fastest growth in natural and healthy ingredients
Regional background and ingredient focus
Asia Pacific to drive international volumes
China drives packaged food volumes…
…while India grows fastest in beverages

Regional Perspective: Asia Pacific

Asia Pacific: Key market drivers and impact on ingredients
Asia Pacific represents over a third of value-added ingredient use
Demand for more Western-style foods drives several categories
India and Indonesia are forecast fastest ingredient growth

Asia Pacific: Country Analysis

China: Economic and consumer lifestyle factors
China: 4.3 million tonne market with projected CAGR of 5%
China: Case study – baby food
India: Consumer lifestyle factors
India: 360,000-tonne market with a projected CAGR of 12%
India: Case study – sweet and savoury snacks
Indonesia: Consumer lifestyle factors
Indonesia: 817,000 tonne market with a projected CAGR of 7%
Indonesia: Case study – ice cream
Pakistan: Consumer lifestyle factors
Pakistan: 44,000 tonne market with a projected CAGR of 6%
Pakistan: Case study – bakery
Vietnam: Consumer lifestyle factors
Vietnam: 296,000 tonne market with a projected CAGR of 6%
Vietnam: Case study – soft drinks
Philippines: Consumer lifestyle factors
Philippines: 209,000 tonne market with a projected CAGR of 3%
Philippines: Case study – noodles
Thailand: Consumer lifestyle factors
Thailand: 381,000 tonne market with a projected CAGR of 3%
Thailand: Case study – ready meals

Conclusion

Balance is the key to Asian success
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