Asia Pacific: Bright Prospects for Food and Beverage Ingredients

Differences and similarities with the West

When assessing the major supply and demand drivers impacting food ingredient use, the situation in Asia Pacific and in the key Western markets of the developed world can differ. Awareness of the local issues is, therefore, vital.

Balancing Western and local needs

The growing influence of Western eating habits in Asia means that many Western trends can be directly translated to the east. However, local traditions remain strong in most countries, so balancing consumer needs and interests is key.

Multitude of factors involved in changing food choices and habits

Region-wide drivers in Asia include burgeoning economies, greater spending power, more youthful populations, increased urbanisation, growing westernisation of FMCG markets and a rising interest in health and wellness themes.

Growing emphasis on speciality and value-added ingredients

As far as ingredient use is concerned, these factors are contributing to rising interest in more speciality and value-added ingredients, greater experimentation with flavour and demand for ingredients suitable for more convenient products.

Over a third of global food ingredient use

In 2012, Asia Pacific accounted for 35% of global use of value-added food and drink ingredients, equivalent to almost 8.5 million tonnes out of a global total of 24.2 million tonnes.

Second fastest growing region

Asia Pacific is also one of the fastest growing regions, with a forecast CAGR of 4% over 2012-2017, behind only the Middle East and Africa, with 5%. This means that by 2017, Asia will have increased its share of the global total to 38%.

China remains strong but other markets are increasingly attractive

The strongest ingredient markets in the region over 2012-2017 are forecast to be India, Indonesia, Pakistan and Vietnam, all of which will increase at a faster CAGR than China, although that country will lead the way in absolute volume growth.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment