Asia Pacific is a huge and increasingly influential market in the supply of food and beverage ingredients. As well as accounting for 35% of global value added ingredient supply in this category, it is also a melting point of diverse trends and influences. This report assesses the key similarities and differences between Asia and the major Western markets, highlights global and regional trends in 15 key value-added ingredient categories, and turns the spotlight on seven individual Asian markets.
When assessing the major supply and demand drivers impacting food ingredient use, the situation in Asia Pacific and in the key Western markets of the developed world can differ. Awareness of the local issues is, therefore, vital.
The growing influence of Western eating habits in Asia means that many Western trends can be directly translated to the east. However, local traditions remain strong in most countries, so balancing consumer needs and interests is key.
Region-wide drivers in Asia include burgeoning economies, greater spending power, more youthful populations, increased urbanisation, growing westernisation of FMCG markets and a rising interest in health and wellness themes.
As far as ingredient use is concerned, these factors are contributing to rising interest in more speciality and value-added ingredients, greater experimentation with flavour and demand for ingredients suitable for more convenient products.
In 2012, Asia Pacific accounted for 35% of global use of value-added food and drink ingredients, equivalent to almost 8.5 million tonnes out of a global total of 24.2 million tonnes.
Asia Pacific is also one of the fastest growing regions, with a forecast CAGR of 4% over 2012-2017, behind only the Middle East and Africa, with 5%. This means that by 2017, Asia will have increased its share of the global total to 38%.
The strongest ingredient markets in the region over 2012-2017 are forecast to be India, Indonesia, Pakistan and Vietnam, all of which will increase at a faster CAGR than China, although that country will lead the way in absolute volume growth.
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