With a population of 4.5 billion people, of which 2.5 billion are projected to live in urban areas, and eight billion internet subscribers, by 2030, Asia Pacific is expected to be not only one of the most populous regions globally but a real power in terms of growing deployment of technologically-advanced innovations. The report analyses the role of digitalisation and connectivity as catalysts for evolving new business models and practices in the region.
While ageing populations and smaller households are global trends, the fact that these phenomena have appeared in Asia within a single generation is unique. The fact that developing markets such ase China and Vietnam are already coming to terms with issues once thought to be the province of high-income markets alone offers a host of insights, as well as innovations not yet seen.
Economic growth has also brought with it substantial (and growing) income inequality, while exacerbating existing gaps between urban and rural consumers. At the same time, local players in Asia have increasingly turned to populations in rural areas as a source of growth, pioneering ways to use e-commerce, automation, and other innovations to reach a vast underserved population.
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