Asia Pacific

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

Staple foods saw high retail current value growth in India in 2023, on the back of favourable macroeconomic factors and changing consumer preferences regarding food choices. Favourable macroeconomic factors such as high GDP growth and rising median…

Despite its already high base, rice, pasta and noodles in India saw dynamic double-digit retail volume and current value growth in 2023, with strong increases across all categories. With increasing digital penetration, the usage of OTT platforms such…

Processed meat, seafood and alternatives to meat maintained dynamic growth in India in both retail volume and current value terms in 2023. Tofu and derivatives saw the strongest value growth in 2023. Increasing numbers of consumers are gravitating…

Processed fruit and vegetables saw solid retail volume growth and double-digit current value growth in India in 2023. The per capita consumption of processed fruit and vegetables remained low in India in 2023, as fresh fruit and vegetables continue…

Breakfast cereals maintained dynamic retail volume and current value growth in India in 2023, rising from a small base. Retail per capita consumption of breakfast cereals remains low in India due to limited consumption occasions. Players in breakfast…

Baked goods maintained solid retail volume growth and dynamic current value growth in India in 2023. Packaged leavened bread has become a popular go-to option, especially for urban consumers, due to Western influences such as increasing exposure to…

Staple foods has faced a challenging year in 2023, as many consumers in Hong Kong have shifted their spending from retail to foodservice. After three years impacted by the pandemic, consumers have been eager to dine out and experience travel, which…

Rice, pasta and noodles is expected to see total volume growth in Hong Kong in 2023, with the anticipated volume decline in retail expected to be offset by growth in foodservice. In 2023, rice and pasta in Hong Kong are set to experience slight…

In 2023, total volume demand for processed meat, seafood, and alternatives to meat is set to experience solid growth in Hong Kong, primarily driven by the strong rebound in the foodservice channel, thanks to the return of foot traffic and tourism…

In 2023, processed fruit and vegetables in Hong Kong is set to experience a slight current value decline, along with a stronger retail volume decline. This can be attributed to reduced demand for at-home consumption, primarily driven by the return to…

Breakfast cereals is set to see growth in retail current value terms in Hong Kong in 2023, although retail volume sales are anticipated to remain fairly static. The resumption of office working has been leading to a shift in consumer demand from hot…

Total volume sales of baked goods are expected to rise in Hong Kong in 2023, driven by foodservice. Since the easing of COVID-19 restrictions in late 2022, many consumers in Hong Kong have returned to their normal work-from-office routine. This has…

In 2023, staple foods in Taiwan was affected by the resumption of travel and eating out as key trends with the lifting of Coronavirus (COVID-19) restrictions. Thus, demand shifted back from retail to foodservice as a result of less time spent at…

Rice, pasta and noodles in Taiwan aligned with the trends influenced by the resumption of out-of-home lifestyles in 2023. As consumers returned to the office and travel and social norms they were more likely to dine out. As in other categories of…

In 2023, the overall retail demand for processed meat, seafood and alternatives to meat dropped in Taiwan as consumers resumed pre-COVID-19 pandemic lifestyles. The category had seen a surge in demand in the wake of the COVID-19 pandemic, driven by…

Processed fruit and vegetables in Taiwan was impacted by the lifting of COVID-19 restrictions and the subsequent rebound in travel and eating out. This shifted the location of demand as consumers resumed out-of-home lifestyles. Consumers were eager…

Breakfast cereals in Taiwan was negatively affected by the lifting of COVID-19 restrictions. This resulted in the return to working outside the home, travel and on-the-go consumption. Hence, the occasions for having breakfast at home in Taiwan were…

The artisanal and premium offer has expanded in baked goods in Taiwan. Taiwanese consumers consumed packaged baked goods when eating at home during the COVID-19 pandemic period. This raised the demand for quality packaged backed goods in the country.…

Staple foods overall benefited from consumer purchasing power beginning to rise in 2023 as Indonesia’s economy started to rebound following difficult years during and immediately after the pandemic. Sales volumes were boosted by broadening consumer…