Asian speciality drinks is a niche category in the UK, with a presence in very exclusive and specific retailers, with a scarcity of product development and low awareness amongst most consumers. A significant share of consumption is driven by tourists and foreigners living in the UK, who are already familiar with the products and brands in the category.
The pandemic in 2020 and 2021 made consumers even more concerned about and aware of the products they consumed and the ingredients in them. Some Asian speciality drinks contain high amounts of sugar, as well as artificial ingredients, which make them unappealing to consumers who are seeking healthier lifestyles.
Asian speciality drinks is a highly fragmented category, with no brand standing out in terms of new product developments or innovative measures. Yinlu from Xiamen Yinlu Food (Nestlé) continued to lead in off-trade value terms in 2021, followed by Mogu Mogu from Sappe.
Asian speciality drinks is likely to continue to have low significance within the soft drinks industry in the United Kingdom in the forecast period. There are no indications that new products might emerge, or that new brands might enter the category.
The health and wellness trend has been impacting most soft drinks categories in the UK, as consumers have become more attentive towards their health since the pandemic. This trend is likely to strengthen in the forecast period, which could shine some light on the path that Asian speciality drinks brands could follow to attract consumers to the category.
Asian speciality drinks offers the possibility of exploring a range of different ingredients. The lack of recent new product developments will offer an opportunity for those brands that have the courage to try out different flavours, using exotic fruits, herbs and other natural ingredients.
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Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
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