Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Assessing Digital Frontiers in Packaged Food For Future Growth

36 pages, Nov 2016

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Packaged food volume growth in developed markets (where the majority of food sales are generated) is expected to remain static over the next five years. This is forcing strategy makers to look beyond traditional growth markets to stay relevant, and find new pockets of growth through value creation in a new technological era. This briefing looks at where digital frontiers can be found and assesses which technological innovations are out there, and which will lead the way in food.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Packaged food sales will be static in developed markets, making value creation all the more important

With emerging markets no longer being the main drivers of growth, food players are turning to developed markets such as the US for sustained future growth. Per capita disposable incomes in developed markets are seven times higher than in emerging markets and product margins are also greater because of a sophisticated distribution network being in place. Yet prolonged deflationary pressures in core developed markets have been a concern for many packaged food players in 2016 which emphasises the need for value creation as future volume sales are expected to remain static.

For time-strapped consumers, value creation is mostly found in time-saving (technologically-driven) solutions. By assessing digital attractiveness, key markets are found to explore digital innovation

New pockets of growth can be found in markets where digital commerce is strongly developed which can be measured in home, and mobile connectivity, market environment and commerce infrastructure. By leveraging over 2,500 data points Euromonitor has ranked 50 countries according to attractiveness for future deployment of digital initiatives. China, South Korea, the UK and the US score highest on the digital consumer index and are key markets to explore new food innovations that offer solutions in time management, food waste and experience.

Globally, Millennials and Generation Z consumers will hold 47% of gross income by 2025

Digital consumers are predominantly Millennials and Generation Z consumers who are pioneers in the digital environment. This can be through use of smart appliances, connected devices, purchases through mobile devices, and so on. It will be these consumer groups that food manufacturers should target next in developed markets.

Consumers tend to be more daring when it comes to buying snacks and confectionery than staple foods yet technology opens new ways to excite consumers even for daily food items

Staple foods that are price inelastic, such as bread, rice, pasta and milk, traditionally have seen little innovation as consumers are more conservative in these categories and typically stick to their favourite brand. Technological innovation can bring back excitement to these categories and get consumers to try new things at higher price points and build an innovative brand image at the same time. With an already high penetration of these foods, even a small price increase can generate substantial new revenue, even in a deflationary environment.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings (1)

Key findings (2)

Introducing industry 4.0 in packaged food

Who, where with what?

Prioritising markets with Euromonitor’s Digital Consumer Index

Which Innovations Will Lead the Way in Food?

Linking digital consumer index to low income elastic food groups

Changing brand loyalty in staple foods by exciting consumers…

…and competing against fewer brands

Samsung the inevitable partner for food technology

Controlling (or monitoring?) what we eat, by Nestlé and Samsung

Connectivity: Bringing recipes to life with virtual baking assistant

Why pay more? Because it offers more through technology

Connectivity: Future selves more likely to buy a service than food

Say it, scan it, buy it. Are food scanners the new norm?

Nutrigenomics in real time: Campbell’s personalised meal kit

Who and Where is The Digital Consumer

Meet the interconnected consumer of today…

…and of tomorrow

Heavy mobile shoppers are most likely to be Millennials

Millennials and Gen Z will control 47% of gross income by 2025...

…and be the most populous cohort across the globe

The UK leads the Digital Consumer Index but US will do better

The four expected leaders in the forecast digital consumer index

Four key takeaways to explore new pockets of growth

Recommendations

Food for thought

appendix

Methodology for the Digital Consumer Index

Methodology for the Digital Consumer Index, continued

Appendix: Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Assessing Digital Frontiers in Packaged Food For Future Growth

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Packaged food sales will be static in developed markets, making value creation all the more important

For time-strapped consumers, value creation is mostly found in time-saving (technologically-driven) solutions. By assessing digital attractiveness, key markets are found to explore digital innovation

Globally, Millennials and Generation Z consumers will hold 47% of gross income by 2025

Consumers tend to be more daring when it comes to buying snacks and confectionery than staple foods yet technology opens new ways to excite consumers even for daily food items

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings (1)

Key findings (2)

Introducing industry 4.0 in packaged food

Who, where with what?

Prioritising markets with Euromonitor’s Digital Consumer Index

Which Innovations Will Lead the Way in Food?

Linking digital consumer index to low income elastic food groups

Changing brand loyalty in staple foods by exciting consumers…

…and competing against fewer brands

Samsung the inevitable partner for food technology

Controlling (or monitoring?) what we eat, by Nestlé and Samsung

Connectivity: Bringing recipes to life with virtual baking assistant

Why pay more? Because it offers more through technology

Connectivity: Future selves more likely to buy a service than food

Say it, scan it, buy it. Are food scanners the new norm?

Nutrigenomics in real time: Campbell’s personalised meal kit

Who and Where is The Digital Consumer

Meet the interconnected consumer of today…

…and of tomorrow

Heavy mobile shoppers are most likely to be Millennials

Millennials and Gen Z will control 47% of gross income by 2025...

…and be the most populous cohort across the globe

The UK leads the Digital Consumer Index but US will do better

The four expected leaders in the forecast digital consumer index

Four key takeaways to explore new pockets of growth

Recommendations

Food for thought

appendix

Methodology for the Digital Consumer Index

Methodology for the Digital Consumer Index, continued

Appendix: Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports