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Strategy Briefing
Assessing Market Dynamics in Adult Incontinence
Mar 2010
US$2,000Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The incontinence products market has weathered the global economic downturn relatively well, with an ageing population, combined with innovation in both product design and marketing strategies, proving to be a more-than-adequate bullwark against slowing growth in disposable household income. Due in part to its rapidly ageing population structure, Japan remains by far the largest market globally, and demographic trends also point to strong growth prospects in many Western European countries.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
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Request more informationTable of Contents
Introduction
Scope
Key Findings
Global Picture
Global Growth in Value Sales Continues to Slow
Maturing US Market Weighs on Global Volume Sales Growth
Greater Retail Competition May Weigh on Pricing
Ageing Population and Surging Costs Drive Value Growth
Economic Downturn Makes Consumers More Value Conscious
Japanese and Western European Markets Drive Global Growth
Global Growth Drivers
Lifting the Stigma Pays Dividends…
… As Does Improved Functionality
Market Remains Highly Regionalised
Health and Beauty Retailers Continue to Dominate Distribution
Value Sales Forecast to Reach US$5.8 Billion by 2013
Regional Performance
Regional Performance
Absolute Value Growth of Incontinence Products
Focus: Japan
Absolute Volume Growth of Incontinence Products
Focus: USA
Per Capita Value Growth of Incontinence Products
Focus: Saudi Arabia
Per Capita Volume Growth of Incontinence Products
Focus: Germany
Per Capita Value Consumption of Incontinence Products
Focus: France
Per Capita Volume Consumption of Incontinence Products
Focus: Norway
Regional Performance - Summary
Competitive Environment
Kimberly-Clark Still Leads, but SCA Group is Gaining Ground
Tena and Depend Represent Over 40% of Global Sales
TZMO - Emerging Force in Eastern Europe
Regulatory Regimes Crucial to Pricing
Private Label Yet to Reach Momentum in Most Markets
Regional Markets Remain Largely Fragmented
De- stigmatisation Efforts Dominate NPD
Eco/Green Products Remain in the Shadows
Consumer Education Crucial to Growth Prospects
Global Prospects
Value Sales Forecast to Grow by a Third Until 2013
Economic Uncertainty Most Significant Threat to Growth
Healthcare Reforms & Medical Advances Change Landscape
Performance Gap Between Light and Heavy Products Narrows
Price Label Represents Main Threat to Pricing
Manufacturers Look to Gender-specific Products
M&A Activity Likely to Remain Muted
Key Forecast Trends
Key Recommendations
Report Definitions
Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.