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Strategy Briefing
Assessing the Payment Landscape in Eastern Europe
Apr 2012
US$2,000Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The Eastern European market posted the second fastest growth rate of all regions in terms of card payment volume over the 2006-2011 period. Growth in the region is being aided by debit cards which grew in popularity as a result of salary card programmes. Fraud has, however, continued to hamper card usage. Mobile and internet access are expected to become more important in the region, as these technologies become a way to connect rural and low-income consumers with the traditional banking system.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
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Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Performance
REGIONAL PERFORMANCE
Eastern Europe's card volume has been growing rapidly
Eastern Europe posts high consumer expenditure growth rate
Cash remains dominant consumer payment type in Eastern Europe
Russia led the region's absolute growth in card payments
Debit dominates card payments in Eastern Europe
Eastern European countries with highest card growth
Market snapshots: Czech Republic and Hungary
Market snapshots: Poland and Romania
Market snapshots: Russia and Ukraine
Consumer Analysis
CONSUMER ANALYSIS
Rising disposable incomes in Eastern Europe
Czech consumers spend more on cards than regional neighbours
Savers vs spenders across Eastern Europe
Mobile continues to be a method for reaching the unbanked
Rising internet usage across Eastern European countries
Growth of internet retailing across Eastern Europe
Russian elite is the largest contributor to local market expenditure
Regional Prospects
REGIONAL PROSPECTS
Eastern Europe to see rapid growth in consumer spending
Popularity of salary card programmes will drive card growth
Evolution of payments types in Eastern Europe
Cash expected to lose market share, but will remain dominant
High fraud levels cement region's attachment to cash
Distrust of financial system remains main concern for unbanked
Report Definitions
Data parameters and report definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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