Assessing the Value of Alcoholic Drinks: Part One - Beer and Cider/Perry

Introduction

Scope

Overview

Key findings

Brewers not as dominant in value compared to volume

Spirits companies get greater return per litre

Top five remain a minority

Beer dominates even more in brand terms

Private label less value for its volumes

Diageo sees greater value in spirits and RTDs

Beer

International brewers dominate beer rankings

International players account for greater value

Mature market brands lead the way

Eclectic mix of brands for most expensive beer brands

Broadening geographic scope for Budweiser

Heineken also expanding its reach

Major brewers: Volume versus value by region

Asia Pacific holds back brewers in value terms

Heineken’s greater premium focus pushes it ahead of SABMiller

Heineken’s premium advantage

Carlsberg’s unbalanced portfolio leads to sluggish growth

Narrow country focus in key regions for Carlsberg

Economy focus hurts local Chinese brewers

Premium the place to be in the US…

… and in the UK too

Growing value of moving away from traditional beer

Cider/Perry

European focused companies dominate the rankings

Changing shape of the global cider/perry

Cider/perry: Leading brands

Conclusion

Conclusion

Appendix

Definitions

Methodology: Basics of the Euromonitor value shares model

Methodology: building value shares for beer and cider/ perry

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