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Company Profile
Associated British Foods Plc (ABF) in Packaged Food
Feb 2014
US$570Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
UK-based Associated British Foods Plc (ABF) has established a foothold in most regional markets, but its sales are significantly biased towards developed markets. Combined, developed markets accounted for 77% of ABF’s total packaged food sales in 2013 - although this is down from 82% at the beginning of the review period, as the company is making inroads in some emerging markets, such as Mexico (oils and fats) and Asia Pacific (malt-based hot drink Ovaltine).
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Associated British Foods Plc (ABF) delivers a detailed strategic analysis of the company's business, examining its performance in the Sauces, dressings and condiments market and the global economy.
Company and market share data provide a detailed look at the financial position of Associated British Foods Plc (ABF), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Associated British Foods Plc (ABF).
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Associated British Foods Plc (ABF) provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Sauces, dressings and condiments research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Key company facts
Financial performance 2013
SWOT: Associated British Foods Plc (ABF)
Strategic objectives and challenges
Competitive Positioning
Company growth remains below the global market average
ABF among the top 15 players in global bakery
ABF slides down the global bakery rankings
Market Assessment
Cross-category presence but bakery accounts for bulk of sales
Company presence biased towards developed markets
Bakery
Pockets of growth still to be found in mature UK bread category
Savoury biscuits and crackers a bright spot in UK bakery
Under pressure from private label in Australian bread
Muesli reaches maturity in UK but opportunities remain in France
Oils and Fats
Leading player in Mexican oils and fats
Outlook less bright in mature US oils and fats category
Asia Pacific offers opportunities in vegetable and seed oil
Dairy
Emerging markets to drive flavoured powder drinks growth
Brazil attractive but competition intense in flavoured powder drinks
Indonesia a key growth market in Asia Pacific
Other Packaged Food
Strong performance in UK cooking sauces
US: Herbs and spices set to outperform overall sauces category
Granola/muesli bars: Opportunity in the UK but ABF loses share
Brand Strategy
Fragmented brand portfolio
Kingsmill performs positively in mature UK bread category
Tip Top suffers, while Abbott’s Village Bakery gains ground
Emerging markets drive Ovaltine growth
Patak’s and Blue Dragon benefit from interest in Asian cuisine
Operations
ABF grocery divided into 11 business divisions
Operations
Recommendations
Revitalise Tip Top in Australia; drive emerging market expansion
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
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- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
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