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Associated British Foods PLC In Hot Drinks

August 2015

Associated British Foods (ABF) appears to be determined to diversify its hot drinks business, expanding into China and Brazil, offering a variety of flavours and tea types. The establishment of its premium tea room in China in 2014 is another example of its ambition to increase its revenue streams in hot drinks. ABF is well positioned to sustain its global position and continuous expansion into emerging markets is encouraging.

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Overview:

Euromonitor International's report on Associated British Foods Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Hot Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Associated British Foods Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Associated British Foods Plc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Associated British Foods Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

introduction

Scope

Strategic Evaluation

Key company facts
Twinings makes share gains in key UK and Australian markets
Apparel retailing driving ABF’s retail sales
Tea dominates ABF’s hot drinks portfolio
SWOT: Associated British Foods Plc (ABF)
Key strategic objectives and challenges

Competitive Positioning

ABF broadly in line with the global hot drinks market
Top 10 hot drinks companies by retail value 2014
Coffee dominates future hot drinks value growth

Market Assessment

ABF focused on tea diversity rather than coffee potential
Emerging markets offer potential for overall hot drinks
Opportunities on organic hot drinks
Major players in organic tea: A growing but highly fragmented niche

Tea Growth Opportunities

ABF still trails far behind Unilever in global tea
ABF benefits from premium image
ABF maintains premium image and Unilever playing catch up
ABF ranks third in tea market in Europe
ABF’s category weak spots and opportunities
Green tea map shows ABF’s geographic weak spots
More potential for ABF in the US, despite already strong growth
Brazil represents attractive growth opportunity in Latin America
ABF progressing in market shares at home
Good volume opportunities expected in South Asia foodservice
Increased premiumisation of global tea market favours ABF
Leveraging specialist coffee and tea shops

Other Hot Drinks Growth Opportunities

Chocolate- and malt-based drinks: Global competitive landscape
ABF is in the middle of the pack
Geographic growth opportunities
Case study: Nostalgia and new flavours ignites Ovomaltine in Brazil
Distinctive flavour and cross-branding drives growth
ABF could consider leveraging malt to promote chocolate drinks

Brand Strategy

ABF maintains focus on flagship hot drinks brands
Twinings: North America strong growth
Diversification will be key to sustain success in developed markets

Operations

Supply and operations

Recommendations

Accelerate expansion in emerging markets

Appendix

Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
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