The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more53 pages, Aug 2015
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Associated British Foods (ABF) appears to be determined to diversify its hot drinks business, expanding into China and Brazil, offering a variety of flavours and tea types. The establishment of its premium tea room in China in 2014 is another example of its ambition to increase its revenue streams in hot drinks. ABF is well positioned to sustain its global position and continuous expansion into emerging markets is encouraging.
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