Asustek Computer Inc in Consumer Electronics

April 2017

This profile of AsusTek Computers Inc (Asus) outlines the challenges faced by the company as profit margins come under pressure in desktops and laptops. The report also examines the prospects for Asus as it looks to diversify into new revenue streams to rejuvenate growth in its business.

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Euromonitor International's report on AsusTek Computer Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of AsusTek Computer Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of AsusTek Computer Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of AsusTek Computer Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key facts
Financial assessment
SWOT: AsusTek Computer Inc
Key strategic objectives and challenges

Competitive Positioning

Desktops and laptops: Maintaining its foothold in the market
Tablets: Convertibles are Asus’s lifeline
Smartphones: Increased competition in the market
Smart wearables: A follower rather than a disrupter

Market Assessment

Tablets leads by volume, while laptops is ahead by value
Penetration of laptops and tablets approaching saturation
The popularity of convertible tablets boosts Windows
Smartphones as a gateway to VR and AR
Asia Pacific will account for almost half of sales of wearables

Category Opportunities

Asus is well-placed to capitalise on growth in convertible tablets
SMBs are increasingly looking for an end-to-end solution
Wearables need to be chic and geek
Investing in future growth categories: AR/VR and robotics

Brand Strategy

Asus leads in innovation and reliability, but is behind in other aspects


Design focused on Asia Pacific


Reassessing its growth strategy

Report Definitions

Data parameters and definitions

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