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Strategy Briefing

Attitudes to AI and Automation in Travel

21 pages, Jun 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Euromonitor International tapped into its analyst research pool to gauge consumers’ attitudes and behaviours regarding the use of artificial intelligence. With the rise of smartphones with voice-controlled digital assistants, access and usage are growing. Consumers are particularly comfortable engaging with AI for research purposes and during the initial stages of the customer booking experience.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Welcoming AI with open arms?

Whether consumers are aware or not, they are increasingly conversing with AI on apps, via devices and robots, with 66% of consumers having access to a digital assistant such as Siri or Cortana on their smartphone.

Making light work of daily tasks

Consumers are already showing a strong dependency on voice-activated digital assistants for basic search and query response functionality, as well as for scheduling, to help manage their increasingly overloaded, connected daily lives.

Millennials keen to adopt

Millennials and Generation X aged 40-44 have shown a strong interest in AI, and are comfortable using digital assistants on a daily or at least weekly basis.

Usage falling short

However, it is apparent that consumers are not fully optimising their devices, and are falling short when it comes to using digital assistants, as access does not directly correlate with usage.

One size does not fit all

For the travel booking journey, using AI is more common in the pre-trip stage, where consumers are comfortable using AI for searches, inspiration and booking, but are loath to give up the social human element during the trip itself.

Big voice potential

With the world almost at parity for people to smartphones, there is enormous potential for the adoption of digital assistants. However, there are major ethical concerns about the sharing of personal data, so it is a fine balance to strike.

Open your mind

Despite strong privacy concerns already surrounding AI, it is expected that emotion tracking will be the next tech battleground for brands and advertisers, in order to enhance the consumer experience and deepen brand engagement.

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Scope

Key findings

Artificial intelligence lends a helping hand

Interactions With AI

Increased presence of AI in our daily lives

Access to AI assistants across multiple devices

Need to bridge the gap between access and usage

From PA to PDA: Growing reliance on personal digital assistants

Comfort Levels

Pre-trip travel activities lean towards automation

Greater acceptance of AI by emerging markets

Trust is a major barrier to acceptance

Messaging apps as a key catalyst for adoption

Future Adoption Patterns

All the signs point to deeper interaction with AI

Shift towards human/machine interactions

Digital DNA as a commodity to be bartered and not ignored

Mood tracking: A welcome game-changer or a step too far?

Open your mind to new ways of engagement

To follow

Why buy this report?

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Megatrends

Strategy Briefing

Attitudes to AI and Automation in Travel

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Welcoming AI with open arms?

Making light work of daily tasks

Millennials keen to adopt

Usage falling short

One size does not fit all

Big voice potential

Open your mind

Want to find out more about this report?

Table of Contents

Scope

Key findings

Artificial intelligence lends a helping hand

Interactions With AI

Increased presence of AI in our daily lives

Access to AI assistants across multiple devices

Need to bridge the gap between access and usage

From PA to PDA: Growing reliance on personal digital assistants

Comfort Levels

Pre-trip travel activities lean towards automation

Greater acceptance of AI by emerging markets

Trust is a major barrier to acceptance

Messaging apps as a key catalyst for adoption

Future Adoption Patterns

All the signs point to deeper interaction with AI

Shift towards human/machine interactions

Digital DNA as a commodity to be bartered and not ignored

Mood tracking: A welcome game-changer or a step too far?

Open your mind to new ways of engagement

To follow

Why buy this report?

Want to find out more about this report?

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