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Auchan Group SA in Retailing

April 2013

Facing challenging conditions for hypermarket operators in France and other Western European markets, Auchan is battling to improve its price image while maintaining profits, while internet retailers are encroaching on non-food sales. The group is testing small store formats to offset hypermarket saturation in France. In large emerging markets including China and Russia, it continues aggressive expansion strategies, and is exploring growth opportunities in new markets, most recently in India.

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Euromonitor International's report on Auchan Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Auchan Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Auchan Group SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Auchan Group SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
2012 results: Robust sales in emerging markets but fall in profits
SWOT: Auchan Group SA
Key challenges: Boost global reach, hypermarket profits in France

Competitive Positioning

Auchan’s growth driven by emerging markets; outpaces Carrefour
Competitive context : Auchan a medium-sized player, nears top 10

Domestic Strategy

Share of international sales up; lower dependence on home market
Resilient performance but Leclerc and Système U make gains
H eavy reliance on hypermarkets reduces growth in France
Outlook: Modest hypermarket growth undermines future prospects

International Strategy

Global reach strongly geared towards China and Russia
Low shares but large proportion of world sales in emerging markets
Spain: Challenging conditions for hypermarkets dent prospects
Italy: Supermarkets make gains, recession dents hypermarkets
China and Taiwan: Aggressive expansion for RT Mart in China
Eastern Europe: Acquisition of Metro’s Real chain boosts presence
Major gains in Russia despite stronger rivals; Ukraine growth halted
Hungary and Poland: Acquisitions in mature hypermarkets channel
Recent market entry in India; possible future entries across Asia

Multi-Channel Strategy

Overreliance on hypermarkets; smaller stores mostly in Europe
Hypermarkets: Resilience in Western Europe; focus on small stores
Supermarkets: Western Europe bias; focus on new concepts
Internet retailing: Rise of d rive-through boosts sales in France

Brand and Private Label Strategies

Retail brands operated by Auchan Group SA
Auchan/ Alcampo : Focuses on large hypermarkets and low prices
Private label: Broad range of price ranges and price positioning


Reducing energy consumption; closer integration of purchasing

Opportunities and Recommendations

Key recommendations

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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