Auchan Group SA

January 2020

The France based grocery retailer has historically been associated with high volume retail through its hypermarkets. However Auchan is seeking to transition itself into more personalised retailing in by developing “phygital” channels. Key developments in 2019 include Auchan`s withdrawal from Italy and the formation of Horizon a procurement alliance, partnering with four major European retailers.

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Overview:

Euromonitor International's report on Auchan Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Auchan Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Auchan Group SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Auchan Group SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Regional close-ups
Strategic objectives and challenges
Digital strategy details
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