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Company Profile

Avon Products Inc in Beauty and Personal Care

Jan 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Avon is at a crossroads following the disposal of its historic North American market in 2016. In theory, this step has freed it from a market where it struggled, allowing it to focus on more dynamic international markets. However, the anticipated turnaround in fortunes has yet not happened, and sales continue to fall. The prospect of a new CEO in 2018 and a new broom promises a switch in strategic direction, and a better digital strategy appears to offer the most opportunity.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Avon Products Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Avon Products Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Avon Products Inc.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Avon Products Inc provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Snapshot

Key company facts

Disposals in 2015 and 2016 should stabilise growth rates

Latest financial data

SWOT: Avon Products Inc

Key strategic objectives and challenges

Competitive Positioning

Avon Products Inc sees slight improvement in sales

Direct selling sees retail threats and opportunities

Competitive position in theory is sharpened by split

Market Assessment

Avon still holds global profile, but struggling to keep up

Emerging markets emerge as key targets in wake of split

Fragrances set to dominate for Avon’s new geographic mix

Avon well positioned to chase dynamic global markets

Geographic and Category Opportunities

Emerging markets at heart of turnaround strategy

Realigned geographic opportunities

Latin America still key, but market is hardening

Latin American direct selling environment is changing

Evolution of beauty routines a key innovation and sales driver

Brazil now central to long-term health of company

Mexico reputation hurt by logistical weakness - investment needed

Middle East and Africa sees opportunity knock

Glow coming off Russia for 2018

Asia Pacific presence in the balance, but opportunity remains

Innovation and segmentation in skin care useful in the long term

Colour cosmetics can be foundation for recovery

Brand Strategy

Avon brand could stand at crossroads

Operations

Avon resets operations post-split

Active representatives remain backbone of business, but in decline

Recommendations

New strategic opportunities after North American liberation

Why buy this report?

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Megatrends

Company Profile

Avon Products Inc in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Avon Products Inc provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Snapshot

Key company facts

Disposals in 2015 and 2016 should stabilise growth rates

Latest financial data

SWOT: Avon Products Inc

Key strategic objectives and challenges

Competitive Positioning

Avon Products Inc sees slight improvement in sales

Direct selling sees retail threats and opportunities

Competitive position in theory is sharpened by split

Market Assessment

Avon still holds global profile, but struggling to keep up

Emerging markets emerge as key targets in wake of split

Fragrances set to dominate for Avon’s new geographic mix

Avon well positioned to chase dynamic global markets

Geographic and Category Opportunities

Emerging markets at heart of turnaround strategy

Realigned geographic opportunities

Latin America still key, but market is hardening

Latin American direct selling environment is changing

Evolution of beauty routines a key innovation and sales driver

Brazil now central to long-term health of company

Mexico reputation hurt by logistical weakness - investment needed

Middle East and Africa sees opportunity knock

Glow coming off Russia for 2018

Asia Pacific presence in the balance, but opportunity remains

Innovation and segmentation in skin care useful in the long term

Colour cosmetics can be foundation for recovery

Brand Strategy

Avon brand could stand at crossroads

Operations

Avon resets operations post-split

Active representatives remain backbone of business, but in decline

Recommendations

New strategic opportunities after North American liberation

Why buy this report?

Want to find out more about this report?

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