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Company Profile
Avon Products Inc in Beauty and Personal Care
38 pages, Jan 2018
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Avon is at a crossroads following the disposal of its historic North American market in 2016. In theory, this step has freed it from a market where it struggled, allowing it to focus on more dynamic international markets. However, the anticipated turnaround in fortunes has yet not happened, and sales continue to fall. The prospect of a new CEO in 2018 and a new broom promises a switch in strategic direction, and a better digital strategy appears to offer the most opportunity.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Avon Products Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.
Company and market share data provide a detailed look at the financial position of Avon Products Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Avon Products Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Avon Products Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Snapshot
Key company facts
Disposals in 2015 and 2016 should stabilise growth rates
Latest financial data
SWOT: Avon Products Inc
Key strategic objectives and challenges
Competitive Positioning
Avon Products Inc sees slight improvement in sales
Direct selling sees retail threats and opportunities
Competitive position in theory is sharpened by split
Market Assessment
Avon still holds global profile, but struggling to keep up
Emerging markets emerge as key targets in wake of split
Fragrances set to dominate for Avon’s new geographic mix
Avon well positioned to chase dynamic global markets
Geographic and Category Opportunities
Emerging markets at heart of turnaround strategy
Realigned geographic opportunities
Latin America still key, but market is hardening
Latin American direct selling environment is changing
Evolution of beauty routines a key innovation and sales driver
Brazil now central to long-term health of company
Mexico reputation hurt by logistical weakness - investment needed
Middle East and Africa sees opportunity knock
Glow coming off Russia for 2018
Asia Pacific presence in the balance, but opportunity remains
Innovation and segmentation in skin care useful in the long term
Colour cosmetics can be foundation for recovery
Brand Strategy
Avon brand could stand at crossroads
Operations
Avon resets operations post-split
Active representatives remain backbone of business, but in decline
Recommendations
New strategic opportunities after North American liberation
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
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- Procter & Gamble Co, The in Beauty and Personal Care | May 2017
- Puig SL in Beauty and Personal Care | Aug 2015
- PZ Cussons Plc in Beauty and Personal Care | Sep 2013
- Revlon Inc in Beauty and Personal Care | Jun 2017
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- Shiseido Co Ltd in Beauty and Personal Care | Jun 2017
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Complete Catalogue
Company Reports
- Alberto-Culver in Beauty and Personal Care | Dec 2010
- Amway Corp in Beauty and Personal Care | Jul 2017
- Beiersdorf AG in Beauty and Personal Care | Aug 2018
- Chanel SA in Beauty and Personal Care | Aug 2015
- Church & Dwight Co Inc in Beauty and Personal Care | Aug 2013
- Clarins SA in Beauty and Personal Care | Oct 2015
- Colgate-Palmolive Co in Beauty and Personal Care | Aug 2017
- Coty Inc in Beauty and Personal Care | Jun 2017
- Elizabeth Arden Inc in Beauty and Personal Care | Sep 2015
- Estée Lauder Cos Inc in Beauty and Personal Care | Jul 2017
- GlaxosmithKline Plc in Beauty and Personal Care | Aug 2015
- Henkel AG & Co KGaA in Beauty and Personal Care | Jun 2017
- Johnson & Johnson Inc in Beauty and Personal Care | Jul 2017
- Kalina Concern OAO in Cosmetics & Toiletries | Dec 2009
- Kao Corp in Beauty and Personal Care | Oct 2016
- L'Occitane International SA in Beauty and Personal Care | Dec 2015
- L'Oréal Groupe in Beauty and Personal Care | Aug 2016
- L’Oréal Group in Beauty and Personal Care | Jun 2017
- Lion Corp in Beauty and Personal Care | Sep 2013
- LVMH Moët Hennessy Louis Vuitton SA in Beauty and Personal Care | Oct 2016
- Mary Kay Inc in Beauty and Personal Care | Jan 2018
- Natura Cosméticos SA In Beauty And Personal Care | Dec 2017
- Nu Skin Enterprises Inc in Beauty and Personal Care | Jul 2016
- Oriflame Cosmetics SA in Beauty and Personal Care | Jul 2016
- Procter & Gamble Co, The in Beauty and Personal Care | May 2017
- Puig SL in Beauty and Personal Care | Aug 2015
- PZ Cussons Plc in Beauty and Personal Care | Sep 2013
- Revlon Inc in Beauty and Personal Care | Jun 2017
- Sara Lee Corp in Cosmetics and Toiletries | Nov 2009
- Shiseido Co Ltd in Beauty and Personal Care | Jun 2017
- Unilever Group in Beauty and Personal Care | Jul 2017
- Yves Rocher Sa in Beauty and Personal Care | Jul 2015