AFH tissue and hygiene in Macedonia continues to benefit from increased investment by the government in the public healthcare system. Besides, private initiatives and the growth of the business and horeca channels contributed to significant growth of B2B contracts between local businesses and providers of AFH tissue and hygiene products and services in 2018.
AFH tissue has a wider consumer base compared with AFH hygiene. Whilst AFH tissue has consumers in both the public and private sectors, AFH hygiene is primarily demanded by the public sector, and almost exclusively the public healthcare system.
In 2018, economising remained the prevailing trend affecting AFH tissue and hygiene. Public funding is increasingly subject to public scrutiny, and all purchases are subject to tender procedures in accordance with the Public Procurement Law.
AFH tissue and hygiene is a highly fragmented category in Macedonia, with several well-known international and domestic companies competing for share in 2018. Some of the leading AFH tissue and hygiene players include Kimberly-Clark Corp, The Procter & Gamble Co, Paloma, Tosama, Mega Disposables, DrenikND and SHP Group.
International companies overwhelmingly dominated AFH tissue and hygiene in Macedonia in 2018. Some of these players compete globally and specialise in AFH tissue and hygiene – their production capacities and global reach are significant, so they easily dominate across the globe.
The public healthcare system is one of the most significant channels consuming AFH tissue and hygiene products. Together with certain government agencies, it is one of the most significant channels for AFH tissue and hygiene products.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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