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Country Report

Away-From-Home Tissue and Hygiene in

Away-From-Home Tissue and Hygiene in Russia

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Continued growth masks two contrasting performances

AFH tissue and hygiene saw continued current value growth in 2019. The growth rate was marginally higher than the growth rates seen in the previous two years.

Declining state funding leads to decline for AFH incontinence

AFH hygiene (covering only AFH adult incontinence) saw a strong current value and volume decline in 2019, due to the budget cuts for the public healthcare system. The vast majority of AFH adult incontinence sales come from this source.

AFH toilet paper drives growth in AFH tissue

The dynamic current value performance of AFH tissue in 2019 was mainly thanks to the strong growth generated by AFH toilet paper, which is perceived as a necessity by the majority of AFH clients and is widely used by a range of businesses and public entities. This was only the second-largest category within AFH tissue in value terms 2019, although it was the largest in volume terms.

2020 AND BEYOND

COVID-19 impact

Away-from-home tissue is expected to decline by 7% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares with negligible growth forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within away-from-home tissue and hygiene

As mentioned above, COVID-19 is not expected to have an impact on the performance of AFH hygiene in 2020, with a continued current value and volume decline as state budgets are cut. In terms of the other categories, those within AFH tissue, they are all also expected to decline due to lockdowns, the lack of tourist arrivals and home working.

Recovery and opportunities

AFH tissue and hygiene is expected to see much slower current value growth in the forecast period than was seen in the review period. Although 2020 is expected to see the most impact from COVID-19, the return to growth is expected to be slow, with some impact continuing into 2021.

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Away From Home Tissue Sample Report Away From Home Tissue Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Russia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Away-From-Home Tissue and Hygiene in Russia?
What are the major brands in Russia?
What are the most important channels for away-from-home sales?
What are the different applications for away-from-home wipers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Away-From-Home Tissue and Hygiene in Russia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued growth masks two contrasting performances

Declining state funding leads to decline for AFH incontinence

AFH toilet paper drives growth in AFH tissue

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 7 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 9 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 11 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart Tissuee and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 12 Birth Rates 2014-2019
Table 13 Infant Population 2014-2019
Table 14 Female Population by Age 2014-2019
Table 15 Total Population by Age 2014-2019
Table 16 Households 2014-2019
Table 17 Forecast Infant Population 2019-2024
Table 18 Forecast Female Population by Age 2019-2024
Table 19 Forecast Total Population by Age 2019-2024
Table 20 Forecast Households 2019-2024

MARKET DATA

Table 21 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 22 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 24 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 25 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 26 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 27 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Away-From-Home Tissue and Hygiene in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Continued growth masks two contrasting performances

Declining state funding leads to decline for AFH incontinence

AFH toilet paper drives growth in AFH tissue

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Away-From-Home Tissue and Hygiene in Russia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued growth masks two contrasting performances

Declining state funding leads to decline for AFH incontinence

AFH toilet paper drives growth in AFH tissue

2020 AND BEYOND

COVID-19 impact

Affected products within away-from-home tissue and hygiene

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Economic woes hamper spending by price-sensitive consumers and the state

Local players and private label challenge the international leaders

Return to normal purchasing patterns to be quicker in the retail than the AFH channel

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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