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Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Belarus

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 impacts categories differently in 2020 with sales of baby wipes outperforming others

Thanks to the outbreak of COVID-19 in Belarus in 2020 and its subsequent home seclusion, Belarusians spent more time with their children and much of this time was spent outdoors. Consequently, demand for baby and child-specific hair care, skin care and toiletries was stimulated.

Price discounts and promotions flourish to attract consumers in 2020 but demand for baby and child-specific products maintained thanks to essential nature

The pandemic wrought havoc on the Belarus economy and combined with the uncertain political environment, consumers were price sensitive during 2020 as disposable incomes decreased. Consequently, demand for baby and child-specific products slowed in volume terms, with this consumer behaviour affecting the competitive landscape.

Multinationals retain leading positions in 2020

Multinationals retained by far the largest share of baby and child-specific child care in 2020 leaving little scope for local players; however, local player Belita-Viteks SPB OOO managed to retain its second ranked place while increasing its value share. Johnson & Johnson Inc led the overall category benefiting from its global renown and high trust consumers have in its brands.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Belarus?
What are the major brands in Belarus?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts categories differently in 2020 with sales of baby wipes outperforming others

Price discounts and promotions flourish to attract consumers in 2020 but demand for baby and child-specific products maintained thanks to essential nature

Multinationals retain leading positions in 2020

RECOVERY AND OPPORTUNITIES

Sales growth likely to be similar to that of the review period thanks to parents prioritising children

Demand for natural and healthy baby and child-specific products expected to resume over the forecast period

Increase in VAT on imported baby and child-specific products set to decrease demand over the forecast period

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Belarus - Industry Overview

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 21 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 22 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 23 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 24 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 25 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 26 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 27 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 28 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 30 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 33 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 34 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 35 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 36 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 37 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 38 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 39 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 40 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 41 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 43 Sales of Bath and Shower by Category: Value 2015-2020
Table 44 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 45 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 46 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 47 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 48 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 49 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 50 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 52 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 53 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 54 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 55 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 56 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 57 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 58 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 59 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 60 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 61 Sales of Deodorants by Category: Value 2015-2020
Table 62 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 63 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 64 NBO Company Shares of Deodorants: % Value 2016-2020
Table 65 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 66 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 67 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 68 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 69 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 70 Sales of Depilatories by Category: Value 2015-2020
Table 71 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Depilatories: % Value 2016-2020
Table 73 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 74 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 75 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 76 Sales of Fragrances by Category: Value 2015-2020
Table 77 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Fragrances: % Value 2016-2020
Table 79 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 80 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 81 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 82 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 83 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 84 Sales of Hair Care by Category: Value 2015-2020
Table 85 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 86 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 87 NBO Company Shares of Hair Care: % Value 2016-2020
Table 88 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 89 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 90 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 91 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 92 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 93 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 94 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 95 Sales of Men’s Grooming by Category: Value 2015-2020
Table 96 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 97 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 98 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 99 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 100 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 101 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 102 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 103 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 104 Sales of Oral Care by Category: Value 2015-2020
Table 105 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 106 Sales of Toothbrushes by Category: Value 2015-2020
Table 107 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 108 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 109 NBO Company Shares of Oral Care: % Value 2016-2020
Table 110 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 111 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 112 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 113 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 114 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 115 Sales of Skin Care by Category: Value 2015-2020
Table 116 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 117 NBO Company Shares of Skin Care: % Value 2016-2020
Table 118 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 119 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 120 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 121 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 122 Sales of Sun Care by Category: Value 2015-2020
Table 123 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 124 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 125 NBO Company Shares of Sun Care: % Value 2016-2020
Table 126 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 128 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 130 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 131 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 132 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 133 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 134 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 135 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 136 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 137 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 138 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 139 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 140 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 impacts categories differently in 2020 with sales of baby wipes outperforming others

Price discounts and promotions flourish to attract consumers in 2020 but demand for baby and child-specific products maintained thanks to essential nature

Multinationals retain leading positions in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Belarus - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts categories differently in 2020 with sales of baby wipes outperforming others

Price discounts and promotions flourish to attract consumers in 2020 but demand for baby and child-specific products maintained thanks to essential nature

Multinationals retain leading positions in 2020

RECOVERY AND OPPORTUNITIES

Sales growth likely to be similar to that of the review period thanks to parents prioritising children

Demand for natural and healthy baby and child-specific products expected to resume over the forecast period

Increase in VAT on imported baby and child-specific products set to decrease demand over the forecast period

CATEGORY DATA

Beauty and Personal Care in Belarus - Industry Overview

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Beauty and Personal Care in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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