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Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Russia

22 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Falling birth rates can threaten performance of baby and child-specific products

Declining birth rates pose a threat to the positive development of baby and child-specific products. According to the Russian Federal State Statistics Service, in 2017, the birth rate in Russia fell by almost 11%, continuing from the negative outlined in 2016.

Government support of birth rates can have positive impact on baby and child-specific products

At the end of 2017, the Russian authorities introduced additional measures to improve the birth rate. This will see low-income families receive a financial allowance every month on the birth of the first child in certain regions of Russia (the average for Russia in 2018 is planned at about RUB10,500).

Popularity of child-specific products among adults support category’s growth

At the end of the review period, some Russian consumers continued to consider baby and child-specific products as more natural, containing fewer harmful chemicals and offering higher quality. The most popular children's products among adults remained baby and child-specific bar soap.

COMPETITIVE LANDSCAPE

Svoboda active in launching baby and child-specific products with natural ingredients

Over the review period, Russian parents continued to give greater preference to baby and child-specific products containing natural ingredients, as they are perceived as more useful for the skin and less likely to cause irritation than chemical elements, encouraging companies to launch new products. Russian manufacturer Svoboda OAO launched a new cosmetic line for Svoboda Baby intended for new born and older babies.

Belita-Vitex launches multi-segmented natural product

Belorussian manufacturer Belita-Vitex SPb OOO launched a cosmetic line Baby Care intended for babies, pregnant and nursing mothers as well as the entire family. In its promotional release, the company emphasises that more than 97% of the new line’s components are of natural origin.

Promotion using popular cartoon characters is gaining momentum

There is a growing trend for using cartoon characters in new product development of baby and child-specific products and in their promotion. Therefore, at the end of the review period, Russian manufacturer Russkaya Kosmetika OOO released a new line of baby and child-specific products, created under the license of American animation studio DreamWorks Animation.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Russia?
What are the major brands in Russia?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Russia - Category analysis

HEADLINES

PROSPECTS

Falling birth rates can threaten performance of baby and child-specific products

Government support of birth rates can have positive impact on baby and child-specific products

Popularity of child-specific products among adults support category’s growth

COMPETITIVE LANDSCAPE

Svoboda active in launching baby and child-specific products with natural ingredients

Belita-Vitex launches multi-segmented natural product

Promotion using popular cartoon characters is gaining momentum

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Russia

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Executive Summary

New Report Guarantee

PROSPECTS

Falling birth rates can threaten performance of baby and child-specific products

Government support of birth rates can have positive impact on baby and child-specific products

Popularity of child-specific products among adults support category’s growth

COMPETITIVE LANDSCAPE

Svoboda active in launching baby and child-specific products with natural ingredients

Belita-Vitex launches multi-segmented natural product

Promotion using popular cartoon characters is gaining momentum

Samples

Overview

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Table of Contents

Baby and Child-Specific Products in Russia - Category analysis

HEADLINES

PROSPECTS

Falling birth rates can threaten performance of baby and child-specific products

Government support of birth rates can have positive impact on baby and child-specific products

Popularity of child-specific products among adults support category’s growth

COMPETITIVE LANDSCAPE

Svoboda active in launching baby and child-specific products with natural ingredients

Belita-Vitex launches multi-segmented natural product

Promotion using popular cartoon characters is gaining momentum

CATEGORY DATA

Beauty and Personal Care in Russia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care slows down amidst ongoing economic hardship

Personalisation, digitalisation and naturalness trends are among the most apparent

Fragmented competitive landscape is enriched with new brands

Brands seek to meet growing consumer desire for natural products and multitasking

Beauty and personal care is expected to continue with stagnant performance

MARKET DATA

SOURCES

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