Baby and Child-specific Products

In 2023 Guatemalan parents showed a marked preference for lower-priced brands in baby and child-specific products, feeling the impact of constant price increases in products for feeding and caring for their children. They focused on finding local…

In 2023, baby and child-specific products in Chile followed the same trend as in the previous year, showing a contraction in volume terms, and positive but slower growth in current value terms. The only category that maintained positive performances…

Baby and child-specific sun care led growth in baby and child-specific products in Peru in 2023. Peru has experienced high temperatures in recent years, with the coastal areas seeing a semi-arid subtropical climate, thus leading consumers to be more…

Baby and child-specific products in the Dominican Republic is led by Johnson's Baby distributed by Johnson & Johnson Dominicana CxA. In 2023, this brand saw increasing pressure from lower-priced brands that were more attractive to frugal-minded…

Among baby and child-specific products in Bolivia in 2023, sun care registered the highest current value and volume growth. Parents are becoming increasingly aware of the need to protect their children from the sun. In the western part of Bolivia,…

Sales of baby and child-specific products continued to grow in current value terms in Colombia in 2023, with a drop in volume sales as inflationary effects continued to lead consumers to shift to family-orientated offerings. As consumers move between…

In 2023, baby and child-specific products in Argentina registered triple-digit retail value growth; however, retail volume sales declined for the ninth consecutive year. This poor performance was due to persistent economic challenges, with rising…

In 2022, categories considered essential, such as baby wipes and medicated baby and child-specific products, emerged as the best-performing in baby and child specific products in current value terms. In both cases, their remarkable growth was…

Wet wipes, face masks, and sanitisers were seen as indispensable items by many consumers for a safe return to old pre-pandemic activities, with this supporting sales of baby wipes in 2022. With the relaxation of confinement rules and the decline in…

In the face of disruptions to supply baby and child-specific faced a difficult year in 2022, with current value growth slowing and retail volume sales continuing to decline. Furthermore, the category faced unfair competition from the informal market…

A significant proportion of baby and child specific products are imported from Colombia and so the category is dependent on the supply chain working efficiently across borders. In 2021, national strikes lasted for some 50 days causing severe…

Manufacturers of baby and child-specific products are offering consumers savings through volume presentations of their products, especially in modern retailers. Johnson & Johnson and Kimberly-Clark, for instance, have introduced larger bottles for…