Baby Care

Despite heavily declining birth rates during the pandemic, baby and child-specific products recorded low single-digit retail volume and current value growth in 2021. The number of children aged between 0 and 11 years only increased marginally leading…

Baby and child-specific toiletries saw volume and current value sales bounce back into positive territory in 2021 after having declined the previous year. Demand picked up visibly from early March as the rollout of vaccines and gradual relaxation of…

With the economy in a stronger position in 2021, as society opened up and rising energy prices boosted government revenues, there was a slight increase in current value and volume sales. All the same, price continued to be the driving factor, with…

Baby and child-specific sun care witnessed a strong rebound in volume and value terms in 2021, with sales exceeding pre-COVID-19 levels. The category suffered from the lack of tourism from October 2020 to March 2021, with it recording heavy declines…

The total number of births to the end of October 2021 in Taiwan reached 125,636, a decrease of 7,410 compared to the same period the previous year. In 2020, the number of deaths exceeded the number of new borns for the first time in Taiwan,…

Baby and child-specific products returned to growth in 2021 in current value terms, having suffered a steep decline in 2020. Sales improved in 2021 thanks to an improvement in the pandemic situation which allowed children to return to more active…

Retail constant value sales (2021 prices) of baby and child-specific products are in long-term decline in France, and this trend accelerated during 2021. Although France’s birth rate remains among the highest in Europe, it declined from 11.5 to 10.5…

Baby and child-specific products recorded dynamic double-digit current value growth in 2021 compared to the previous year. This growth was linked to both unit price rises for products except for baby wipes, and greater demand mainly due to higher…

In 2020, value sales of baby and child-specific products rose to 5%, compared to growth of 3% in 2019, driven by high sales of baby wipes and nappy (diaper) rash treatment. Stockpiling behaviour was noted in Russia during Q1 of 2020, driven by the…

Higher retail volume and current value growth in most categories in 2021, compared with 2020, was fuelled by a number of factors. Firstly, improving economic conditions in the country as the economy slowly recovered from the negative effects of the…

While baby and child-specific products posted an overall decline in retail volume and current value sales in 2021, most categories saw better retail volume and current value sales performances, compared to 2020. Baby and child-specific products was…

Sales of baby and child-specific products maintained overall positive growth in 2021, with COVID-19 not having any significant negative effect on current value sales. There was an ongoing slight shift towards premium baby and child-specific products,…

Due to their relatively essential nature, baby and child-specific products were not strongly affected by the COVDI-19 pandemic. 2020 was a stable year in terms of sales, and in 2021 the category returned to its usual organic growth. Even though birth…

In 2021, baby and child-specific posted strong growth in retail volume and current value growth although high inflation has pushed up prices. Demand for baby and child-specific products remains underdeveloped by Western standards with the majority of…

After a period of stunted growth in 2020, there was a clear rebound in baby and child-specific products sales in Poland in 2021. The reason was the gradual easing of restrictions, the reopening of schools and kindergartens, and the rebound in sales…

Baby and child-specific products witnessed good growth during 2021 in both volume and current value terms after a difficult year in 2020 when COVID-2019 led to home seclusion reducing decreased for baby products. In 2021 a large number of Egyptians…

With a continued focus on hygiene and local parents spending greater time at home with their babies and toddlers in an extended lockdown, baby care performed well in 2021, despite the pandemic’s sapping effect on disposable incomes. In line with…

Baby and child-specific products recorded a stable performance in both value and volume terms in 2021. There is a general unwillingness among parents to compromise on quality in products for their children and this only became more pronounced in the…

Baby and child-specific products recorded increased sales in 2021. Such products are widely considered to be essentials for all families and households with babies and young children, especially baby wipes and baby and child-specific skin care.…

In retail volume terms, baby and child-specific hair care, skin care and toiletries all experienced a decrease in sales for the second year in a row. Family incomes in Peru have been negatively affected by COVID-19 and its impact on the economy, with…