Baby Care

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Baby and Child-Specific Products in Switzerland

Jun 2021

Due to the outbreak of COVID-19 in Switzerland, sales of baby and child-specific products recorded a value decline of 2% in 2020, compared to growth of 1% the previous year. With the outbreak of the virus impacting working life – with many consumers…

USD 990
Country Report

Baby and Child-Specific Products in Austria

Jun 2021

Baby and child-specific products fared much better than many areas of beauty and personal care in 2020, with sales growth remaining relatively stable in both value and volume terms. There is a general unwillingness among parents to compromise on…

USD 990
Country Report

Baby and Child-Specific Products in Cameroon

Jun 2021

The rate of growth in retail volume sales of baby and child-specific products decelerated to its slowest rate in well over a decade during 2020. COVID-19 played a significant role in this, as the economic shock it engendered left many local consumers…

USD 990
Country Report

Baby and Child-Specific Products in Ireland

Jun 2021

In the last few years, reduced spending on non-essential baby care items such as haircare and skincare product has been a growing problem impacting the industry in recent years due to increasingly fewer people in developed nations such as Ireland…

USD 990
Country Report

Baby and Child-Specific Products in Brazil

Jun 2021

In Brazil, COVID-19 lockdown was first decreed by local governments in March 2020, but restrictions, timing and specific measures differed between the states. There was no coordinated response from the federal government, which increased the sense of…

USD 990
Country Report

Baby and Child-Specific Products in South Africa

Jun 2021

Baby and child-specific products are seen as essential by parents, as they want to give the best to their children. However, the difficult economic situation due to COVID-19 in 2020 led some consumers to trade down to more affordable brands.…

USD 990
Country Report

Baby and Child-Specific Products in Kenya

Jun 2021

Following the outbreak of the COVID-19 pandemic in March 2020, there were some disruptions to the supply chain of baby and child-specific products in Kenya. These disruptions caused short term stock shortages as companies, suppliers and retailers…

USD 990
Country Report

Baby and Child-Specific Products in Uzbekistan

May 2021

The COVID-19 pandemic has resulted in rising economic uncertainty in Uzbekistan in 2020, which is expected to result in slightly slower value growth for baby and child-specific products in 2020. Some consumers will cut back on spending where possible…

USD 990
Country Report

Baby and Child-Specific Products in Kazakhstan

May 2021

The sales of baby and child-specific products grew by 7% in current value terms in 2020, down slightly on the previous years, but still very much in positive territory. The growth was driven by demand for baby wipes and medicated products for babies…

USD 990
Country Report

Baby and Child-Specific Products in Lithuania

May 2021

Whilst baby and child-specific products recorded decreased sales in 2020, the decline was fairly moderate as such products are widely considered to be essentials for all families and households with babies and young children, especially baby wipes…

USD 990
Country Report

Baby and Child-Specific Products in North Macedonia

May 2021

In response to the COVID-19 pandemic, baby and child-specific products will see current value decline in 2020 overall, however at a slower rate in comparison with other product areas as parents consider items necessary. Falling growth rates are…

USD 990
Country Report

Baby and Child-Specific Products in Bolivia

May 2021

Baby and child-specific products will respond negatively to the COVID-19 pandemic in 2020 overall as current value sales decline notably. Nonetheless, baby and child-specific products will decline at a slower rate compared to many other product areas…

USD 990
Country Report

Baby and Child-Specific Products in Pakistan

May 2021

Baby and child-specific products was one of the few areas of Pakistan’s beauty and personal care market to receive a boost from COVID-19 in 2020, with overall volume and current value growth rates improving from 2019. This was mainly due to increased…

USD 990
Country Report

Baby and Child-Specific Products in Nigeria

May 2021

Increasing price sensitivity and weakening consumer sentiment due to the pandemic and subsequent lockdown resulted in subdued but positive demand for baby and child-specific products in 2020, while rising inflation drove up average unit prices across…

USD 990
Country Report

Baby and Child-Specific Products in Slovenia

May 2021

All baby and child-specific categories were subject to weakening growth in 2020 as lowering birth rates continued their downward trend. According to national statistics, there has been a marginal decline in the number of birth rates in Slovenia since…

USD 990
Country Report

Baby and Child-Specific Products in Belgium

May 2021

The only categories which saw negligible positive value growth in baby and child-specific products in 2020 were nappy (diaper) rash treatments and baby and child-specific sun care, whereas all other sub-categories saw declines. The two best…

USD 990
Country Report

Baby and Child-Specific Products in Uruguay

May 2021

While current value sales increased in 2020, volume sales declined. Two factors drove the decline in volume sales. Average retails prices increased, due to the devaluation of the Uruguayan peso and this particularly negatively impacted imported…

USD 990
Country Report

Baby and Child-Specific Products in the United Arab Emirates

May 2021

In 2020, baby wipes continued to account for the highest proportion of overall value sales in baby and child-specific products in the United Arab Emirates. The heightened vigilance around hygiene saw increased appeal of these products due to the…

USD 990
Country Report

Baby and Child-Specific Products in Georgia

May 2021

In light of the pandemic, baby and child-specific products posted much slower current value growth in 2020. Initially, baby and child-specific products benefitted from the trend of stockpiling among parents, as the first lockdown caused consumers to…

USD 990
Country Report

Baby and Child-Specific Products in Dominican Republic

May 2021

While baby and child-specific products’ essential status protected the products during COVID-19, 2020 still saw a slightly slower current value rate of growth in comparison to pre-pandemic. Notably, promotions were stopped at the point of purchase in…

USD 990
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Value Creation Through Back to Basics in Health and Beauty

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and…

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Skin Care in Asia Pacific

Sales of skin care declined in Asia Pacific in 2020, with the region hit by Coronavirus (COVID-19) and the measures taken to contain its spread. Hand care was…

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Hair Care in Asia Pacific

The Asia Pacific hair care sales performance worsened in 2020, dipping slightly into negative territory, but was still better than other BPC categories, such as…

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