Asia Pacific is the largest market for baby food consumption, in which China plays a major role. Milk formula in the region is reaching bottleneck mainly thanks to the declining birth rate and improving breastfeeding rate whereas baby food except milk formula grows dynamically as it provides convenience for people with hectic lifestyles.
Asia Pacific is the largest region for baby food consumption globally, however its per capita consumption is rather small, lagging behind developed regions such as North America, Western Europe and Australasia. From 2014 to 2019, it has maintained a dynamic retail sales CAGR of around 5%.
China makes a major contribution to baby food consumption in Asia Pacific thanks to its large population base, low breastfeeding rate as well as persistent habit of consuming milk formula.
Milk formula constitutes the majority of baby food and therefore its growth is not as robust as baby food except milk formula, among which prepared baby food grows the most dynamically as it provides convenience in catering to the hectic lifestyles in the region.
The ranking of top 10 brands in the region changes dramatically from 2014 to 2019 mainly due to the aggressive growth of China-originated brands such as Firmus from Feihe International Co and Jun Le Bao from Shijiazhuang Junlebao Milk Co.
Non-grocery specialists is widely accepted in the region as the major distribution channel because of easy accessibility, one-stop shopping experience as well as instant interaction with parents.
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