Baby food will remain the least affected product area as a result of the COVID-19 pandemic in 2021. Despite ongoing economic consequences, parents will continue to purchase essential products for their children, meaning demand will not be impacted by slashed disposable incomes.
In 2021, pouches will continue to become more popular than prepared baby food in glass jars. The main reason for this is due to convenience as busy lifestyles and on-the-go consumption are expected to resume and continue impacting baby food in 2021.
Local manufacturers will strengthen their positions in baby food in 2021, due to their attractive unit prices, good product quality, wide availability in the regions and shelf space guaranteed by the state. In contrast, international competitors will face problems due to the state price regulations.
Over the forecast period, baby food, especially dried baby food and milk formula will remain highly linked to birth rates. Younger generations in Belarus are less inclined to have larger families as their parents did, despite encouragement from the government.
In regards to the competitive landscape, intense competition and price sensitivity will lead to increased competition based on price over the forecast period. For example, the competition within prepared and other baby food will remain intense, as many companies offer similar products.
The strong development of modern retailing and its penetration of the regions is expected to positively affect sales of baby food into the forecast period. This will increase the product variety available in small Belarusian cities within most products, but particularly other baby food.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of milk formula, prepared, dried and other baby food.See All of Our Definitions
This report originates from Passport, our Baby Food research and analysis database.
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