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Country Report

Baby food in

Baby Food in Russia

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Growth down compared to 2019, as parents prepare baby food at home to save money

Both value and volume growth in baby food is down in 2020 compared to 2019, as a result of COVID-19. In particular, dried baby food, prepared baby food and other baby food are dependent on the strength of consumer incomes, and growth is also driven by discounts and promotions.

Milk formula faces challenges from declining birth rates, breastfeeding and advertising restrictions, despite lifted embargo on D90 whey

Milk formula faces challenges from a number of combined factors, including declining birth rates, increasing competition from breastfeeding due to medical recommendations, and intensifying prohibitions regarding the advertising of baby food. In addition, the lower consumer spending power seen in 2020, as a result of COVID-19, is also adding to the challenges faced by this segment.

Baby juice on the decline due to recommendations by doctors, as baby water grows its share

It is noted that baby juice (in other baby food) is losing volume shares, as water and watered-down juice become more popular as alternative drinks. This is partly due to the increased popularity of breastfeeding and recommendations from doctors regarding juice being unnecessary and unhealthy for babies, due to its sugar content.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Russia?
What are the major brands in Russia?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth down compared to 2019, as parents prepare baby food at home to save money

Milk formula faces challenges from declining birth rates, breastfeeding and advertising restrictions, despite lifted embargo on D90 whey

Baby juice on the decline due to recommendations by doctors, as baby water grows its share

RECOVERY AND OPPORTUNITIES

Leading players maintain their places and ramp up in-country capacity to save on production costs and import duties

Brand loyalty boosted by guidance for parents during the time of COVID-19 and beyond

New product developments led by natural, healthy, and immune system supporting baby food and drink

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Significant declines in sales to foodservice
Delivery services help, but not a full replacement for table service
Products with longer shelf lives in demand in foodservice

Consumer Foodservice

Positive trends put on hold as consumers rein in their spending
Operators seek new options
Retailers continue to expand into consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby Food in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Growth down compared to 2019, as parents prepare baby food at home to save money

Milk formula faces challenges from declining birth rates, breastfeeding and advertising restrictions, despite lifted embargo on D90 whey

Baby juice on the decline due to recommendations by doctors, as baby water grows its share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Baby Food in Russia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth down compared to 2019, as parents prepare baby food at home to save money

Milk formula faces challenges from declining birth rates, breastfeeding and advertising restrictions, despite lifted embargo on D90 whey

Baby juice on the decline due to recommendations by doctors, as baby water grows its share

RECOVERY AND OPPORTUNITIES

Leading players maintain their places and ramp up in-country capacity to save on production costs and import duties

Brand loyalty boosted by guidance for parents during the time of COVID-19 and beyond

New product developments led by natural, healthy, and immune system supporting baby food and drink

CATEGORY DATA

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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