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Country Report

Baby food in

Baby Food in Russia

36 pages, Sep 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Baby food recorded 8% retail value growth and stagnated in retail volume terms in 2017. Despite the economic downturn which began in 2014 in Russia, parents’ unwillingness to economise on their children supported the development of baby food. However, the prolonged economic recession resulted in increasing consumer cautiousness and growing rationality. While most categories of baby food demonstrated slightly positive volume growth in 2017, other baby food continued to decline, restraining the performance of baby food as a whole. Other baby food is for the most part represented by baby juice and baby water and these products can easily be substituted by the less expensive regular juice and water brands.

COMPETITIVE LANDSCAPE

Progress retained its leadership in baby food in 2017 with a retail value share of 16%. The company owns the successful Fruto Nyanya brand, present in prepared baby food and other baby food. Fruto Nyanya boasts high brand awareness, strong distribution and active promotional support via TV advertising and internet promotion. In 2015 the company expanded its sales to China.

PROSPECTS

Over the course of the forecast period baby food is expected to record a 2% retail volume CAGR, driven by the forecast economic growth in Russia. As almost all baby food categories witnessed retail volume growth even during the economic downturn throughout the last three years of the review period, further development is not expected to witness any strong shocks.

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Samples

Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Russia?
What are the major brands in Russia?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Russia - Company Profiles

Danone Russia Group of Cos in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Progress OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Wimm-Bill-Dann Produkty Pitania OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Danone Russia Group of Cos: Key Facts
Summary 2 Danone Russia Group of Cos: Competitive Position 2017
Summary 3 Progress OAO: Key Facts
Summary 4 Progress OAO: Operational Indicators
Summary 5 Progress OAO: Competitive Position 2017
Summary 6 Wimm-Bill-Dann Produkty Pitania OAO: Key Facts
Summary 7 Wimm-Bill-Dann Produkty Pitania OAO: Competitive Position 2017

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

Economic stabilisation supports growth of packaged food

Convenience and health and wellness trends continue to influence packaged food

International giants continue to dominate

Modern retail development has not reached its limit

Moderate volume growth is forecast

KEY TRENDS AND DEVELOPMENTS

Packaged food continues to adapt to the changing macroeconomic conditions

Outlook

The urbanisation trend is recognised by packaged food manufacturers

Outlook

Modern retailers continue to expand

Outlook

Consumers pay increased attention to packaged food’s contents and ingredients

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer Foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby Food in Russia

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Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Baby Food in Russia - Company Profiles

Danone Russia Group of Cos in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Progress OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Wimm-Bill-Dann Produkty Pitania OAO in Packaged Food (Russia)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

Economic stabilisation supports growth of packaged food

Convenience and health and wellness trends continue to influence packaged food

International giants continue to dominate

Modern retail development has not reached its limit

Moderate volume growth is forecast

KEY TRENDS AND DEVELOPMENTS

Packaged food continues to adapt to the changing macroeconomic conditions

The urbanisation trend is recognised by packaged food manufacturers

Modern retailers continue to expand

Consumers pay increased attention to packaged food’s contents and ingredients

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer Foodservice

Prospects

CATEGORY DATA

MARKET DATA

SOURCES

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