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Country Report

Baby food in

Baby Food in Russia

23 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Milk formula is expected to stagnate in volume due to decline in birth rate

Before 2017, milk formula was growing in both volume and value, since the number of new-born babies was going up each year – in particular, due to the set of state measures aimed at birth rate support. However, in 2017 this trend reversed.

Future volume and value growth of prepared baby food to be driven by baby dairy

Prepared baby food is the largest category in value. Dairy accounts approximately for two thirds of the category volume, and purée for one third.

Purée grows in volume and value, while dried baby food stagnates

All types of purée – fruits, vegetable, meat, fish purée – grew in both volume and value in the latter part of the review period, which was an important driver of prepared baby food development. Meat and fish purée saw the highest growth rate, from a small base, while the much larger fruit and vegetable purée grew at a moderate rate.

COMPETITIVE LANDSCAPE

Foreign brands dominate milk formula, but local producers are ready to compete

Historically, foreign brands have dominated in milk formula, while local brands have had minor importance. However, in 2017 and 2018 there were more and more voices suggesting that domestic products should be favoured over imports.

PepsiCo strengthens its positions in dairy baby food

PepsiCo is one of the largest players in the dairy category in Russia. The company has a strong position in dairy baby food, with its Agusha brand.

Strong competition and launch of new products in baby fruit purée

Sady Pridonya OAO NPG and Progress OAO are the leading producers of baby fruit purée in Russia, and are thus important players in prepared baby food. In 2017 and 2018, the companies continued to be the category drivers.

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Baby Food Market Sample Report Baby Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby food in Russia?
What are the major brands in Russia?
How are latest breastfeeding rates impacting retail performance?
Are government initiatives to promote breastfeeding constraining market performance?
What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Baby Food in Russia - Category analysis

HEADLINES

PROSPECTS

Milk formula is expected to stagnate in volume due to decline in birth rate

Future volume and value growth of prepared baby food to be driven by baby dairy

Purée grows in volume and value, while dried baby food stagnates

COMPETITIVE LANDSCAPE

Foreign brands dominate milk formula, but local producers are ready to compete

PepsiCo strengthens its positions in dairy baby food

Strong competition and launch of new products in baby fruit purée

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2013-2018
Table 2 Sales of Baby Food by Category: Value 2013-2018
Table 3 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 4 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Baby Food: % Value 2014-2018
Table 6 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 7 Distribution of Baby Food by Format: % Value 2013-2018
Table 8 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 9 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

Vulnerable economic environment places pressure on packaged food

Limited consumer spending and strong pressure for promotions

Consumers become more discerning as domestic production grows, imports recover and the health and wellness trend develops

Modern grocery retailers continue to grow, internet retailing on the rise

Moderate retail volume growth expected

FOODSERVICE

Sales to Foodservice

Sales to consumer foodservice through retail records strong growth
Well-known companies remain key suppliers to foodservice outlets
Sales of frozen semi-finished baked goods to foodservice grow rapidly

Consumer Foodservice

Fast food remains the key driver of consumer foodservice growth
Digitalisation and innovation drive consumer foodservice in Russia
Positive outlook for the future

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baby Food in Russia

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Executive Summary

New Report Guarantee

PROSPECTS

Milk formula is expected to stagnate in volume due to decline in birth rate

Future volume and value growth of prepared baby food to be driven by baby dairy

Purée grows in volume and value, while dried baby food stagnates

COMPETITIVE LANDSCAPE

Foreign brands dominate milk formula, but local producers are ready to compete

PepsiCo strengthens its positions in dairy baby food

Strong competition and launch of new products in baby fruit purée

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Overview

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Table of Contents

Baby Food in Russia - Category analysis

HEADLINES

PROSPECTS

Milk formula is expected to stagnate in volume due to decline in birth rate

Future volume and value growth of prepared baby food to be driven by baby dairy

Purée grows in volume and value, while dried baby food stagnates

COMPETITIVE LANDSCAPE

Foreign brands dominate milk formula, but local producers are ready to compete

PepsiCo strengthens its positions in dairy baby food

Strong competition and launch of new products in baby fruit purée

CATEGORY DATA

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

Vulnerable economic environment places pressure on packaged food

Limited consumer spending and strong pressure for promotions

Consumers become more discerning as domestic production grows, imports recover and the health and wellness trend develops

Modern grocery retailers continue to grow, internet retailing on the rise

Moderate retail volume growth expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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