Executive Summary

Aug 2019
PROSPECTS
As birth rate falls so does the demand for milk formula

Before 2017, milk formula was growing in both volume and value terms, supported by the growing number of new-born babies was going up each year – boosted by state measures aimed at increasing the birth rate. However, in 2017 this trend was reversed.

Plastic pouches add to the convenience of prepared baby food

All types of purée – fruits, vegetable, meat and fish – saw growing popularity towards the end of the review period, with this being an important driver of growth for prepared baby food. Meat and fish purée saw a significant increase in popularity, while the much larger area of fruit and vegetable purée grew at a more moderate rate.

Local producers such as Damate see opportunity in baby food

With Russia looking to encourage domestic production of a range of food products, in part due to its fractured relationship with the EU and the US, it is expected that more domestic players will enter baby food over the forecast period. For example, local company Damate, which is an importer and manufacturer of meat and milk products, launched a new baby food production line at the end of 2018.

COMPETITIVE LANDSCAPE
Category leader launches innovative new product with unique pyramid packaging

Wimm-Bill-Dann Produkty Pitania OAO, which is a subsidiary of GBO PepsiCo, maintained a healthy lead in baby food in 2019, with it seeing a small increase in its value share. The company leads prepared baby food, while it also maintains a strong position in the other baby food categories too.

Progress launches a range of new healthy and nutritious products

Second-ranked Progress OAO also saw strong double-digit growth in current value terms in 2019. The company launched a series of novelties in 2018 and 2019, which helped to support its strong position in prepared baby food and other baby food.

Danone offers innovative curd range for Tema

Multinational Danone Russia AO was another player to see strong current value growth in 2019. Like Progress and Wimm-Bill-Dann Produkty Pitania, Danone saw an increase in its value share, with it benefiting in part from a range of new product launches in 2018/2019.

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Baby Food in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby food industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby food industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby food in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby food in Russia?
  • What are the major brands in Russia?
  • How are latest breastfeeding rates impacting retail performance?
  • Are government initiatives to promote breastfeeding constraining market performance?
  • What are market opportunities for higher priced functional, organic and ethically sourced baby food?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baby Food in Russia - Category analysis

HEADLINES

PROSPECTS

As birth rate falls so does the demand for milk formula
Plastic pouches add to the convenience of prepared baby food
Local producers such as Damate see opportunity in baby food

COMPETITIVE LANDSCAPE

Category leader launches innovative new product with unique pyramid packaging
Progress launches a range of new healthy and nutritious products
Danone offers innovative curd range for Tema

CATEGORY DATA

Table 1 Sales of Baby Food by Category: Volume 2014-2019
Table 2 Sales of Baby Food by Category: Value 2014-2019
Table 3 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 4 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Baby Food: % Value 2015-2019
Table 6 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 7 Distribution of Baby Food by Format: % Value 2014-2019
Table 8 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 9 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable growth but economic uncertainty prevails
Consumers turning their attention to added-value products as economy improves
Premiumisation seen as the economy recovers
Convenience and price remain key in distribution
Modest growth predicted for the forecast period but challenges remain

FOODSERVICE

Sales to Foodservice
Sales to foodservice benefit from opening of new outlets
Retailers looking to introduce foodservice to their stores in order to attract more consumers
Foodservice operators increasingly look for convenience in packaged food
Consumer Foodservice
Consumer foodservice on the rise as the offer increases and the economy improves
Consumers turning to home delivery supported by rise of online food delivery services
Polarisation seen within consumer foodservice when it comes to chained versus independent outlets

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources