Baby Food in Venezuela

PROSPECTS

Milk formula reaches precariously low levels in 2018

In 2018, baby food continues to have a reduced product offering, with milk formula availability very low – its volume sales are 97% lower than those in 2014. This category is entirely composed of imported products since manufacturing plants in Venezuela lack the technology to produce milk formula.

Parents are using dried baby food as a milk substitute

Shortages of powder milk are no longer constraining sales of dried baby food – which used to be complementary food in most Venezuelan households. Over the review period, the volume share of dried baby food declined, but in 2018 dried baby food is recovering to some extent owing to sales of rice-based powder products since they resemble milk due to their white appearance.

Innovations characterise prepared baby food in 2018

The production of prepared baby food continues on a downward trend, caused by the lingering threat of packaging shortages and a reduced demand. Price regulations for prepared baby food have discouraged manufacturers from maintaining production levels as manufacturing costs have exceeded retail prices.

COMPETITIVE LANDSCAPE

Nestlé Venezuela maintains a solid leadership

Nestlé Venezuela remains the dominant company in baby food in 2018 by maintaining a dominant position in all available categories. Its portfolio includes the international brand Nan and a complete range of products for all stages of development.

International brands dominate baby food in 2018

Except for Alimentos Polar CA and a few small competitors involved in dried baby food, domestic manufacturers are relatively insignificant in baby food sales. Milk formula is imported either by pharmaceutical laboratories or by companies specialising in child nutrition.

Milk formula’s advertising is regulated in Venezuela

The promotion and marketing of baby formulas aimed at children under two years old is prohibited under the International Code of Marketing of Breast-milk Substitutes and the Law for the Protection of Breastfeeding. Product labelling for all baby food products must clearly state that breast milk is the best food for infants up to two years of age.

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