Baby Food Packaging in Russia

2020 IMPACT

Economic shock of pandemic slows growth in demand for baby food packaging, as more parents feed their babies home-made food

Grow in unit volume of baby food packaging slowed during 2020. More local consumers opted to prepare food at home for their babies in order to save money in a difficult economic environment, depressing growth in demand for dried baby food, prepared baby food and other baby food.

Board tubs are gaining ground on metal tins and folding cartons in milk formula

Demand for milk formula packaging declined for most of the review period, and the pandemic did not interrupt this trend. A declining birth rate and increased awareness of the potential health benefits of breastfeeding were the main drivers.

With demand shrinking, manufacturers turn to licensing and new technology in an effort to make their brands stand out

As was the case in milk formula, a declining birth rate had a negative effect on demand for baby food packaging during the latter part of the review period. With the target audience shrinking, manufacturers are been forced to come up with new and innovative ways to differentiate their products from those of their rivals.

RECOVERY AND OPPORTUNITIES

Post-pandemic recovery in baby food packaging set to be anaemic due to underlying economic weakness and increased breastfeeding

Unit volume growth in baby food packaging will remain relatively weak throughout the forecast period. A weak economic environment and a declining birth rate will be key factors in this.

Lighter and more robust, brick liquid cartons will continue to gain share from glass

Brick liquid cartons will continue to gain share in baby food packaging at the expense of glass bottles and glass jars, as they are a more sustainable alternative and there is growing demand for more lightweight pack types and packaging with a reduced environmental footprint. Smaller pack sizes (100g, 125g and 200g, for example) will continue to gain share from larger ones over the course of the forecast period, as consumers spend less time at home as the threat posed by COVID-19 begins to fade, making them more interested in smaller pack sizes that are easier to consume on-the-go.