The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step with evolving demand in key markets. This profile analyses the effectiveness of the company’s strategic responses to these issues, including its efforts to target rising craft-orientated demand through acquisition and brand repositioning.
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Euromonitor International's report on Bacardi & Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Spirits market and the global economy.
Company and market share data provide a detailed look at the financial position of Bacardi & Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bacardi & Co Ltd.
Euromonitor International's company profile reports are written by our Spirits research team, a dedicated group of analysts that knows the industry inside and out.
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