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Strategy Briefing

Baked Goods in Asia Pacific

58 pages, Jan 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Asia Pacific will overtake North America by 2019 to be the world’s largest region for baked goods sales. This is predominantly driven by China and Japan, whose adoption of Western-style foods, especially by younger consumers, has spurred growth for bread as well as on-the-go snacking variants of cakes and pastries. The retail network continues to modernise in the region with many supermarkets now selling fresh bakery products in-store via concessions, to compete with bakeries and unpackaged good

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

China and Japan make up 75% of regional sales

The two markets have consistently made up over three quarters of regional sales over more than a decade. This shows how strongly the region relies on these two markets and will continue to do so over the forecast period. Brands active in China and Japan will climb the regional rankings and have greater market potential than other markets from a category perspective. That said, the competitive environment is very challenging as long-standing local players have widespread distribution networks in place, something new players find it difficult to replicate.

Youngsters keen to experiment with Western-style bakery products

Despite the slowdown in the Chinese market, baked goods saw the strongest CAGR over 2011-2016 across the entire region. This is partly driven by rising consumption by the younger generation eager to try baked goods as part of their daily meals over other staples such as rice and noodles.

Cakes and pastries serve as an easy meal and snack solution for time-strapped consumers

The urban population in Asia Pacific is expected to accelerate rapidly to represent 53% of total population by 2030, up from just 43% in 2010. Urban consumers tend to lead busier lifestyles and have a greater need for convenient practical foods such as cakes and pastries. That said, in some Asian markets, mainly first-tier cities, consumers associate cakes and pastries with high sugar and fat content which could hamper growth if consumers decide to avoid baked goods in favour of healthier alternatives such as milk drinks or yoghurts.

Retail structures are changing towards modern grocery retailing, including in-store bakeries

Across many markets in Asia Pacific, such as China, Japan, Indonesia and Malaysia, supermarkets are experimenting with in-store concessions selling fresh baked goods. This trend has been around for years in Western markets and shows the region is transforming to be more in line with the West, indicative of trends lying ahead.

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Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

Baked goods fourth fastest growing packaged food in the region

Packaged vs unpackaged cakes driving growth in Japan and China

Indonesia a promising market for baked goods

Faster pace of life driving baked goods growth in China

After years of deflation, prices in Japan on the rise

Cakes and pastries strongest growth drivers in China

Leavened bread enjoys increased popularity in most markets

Baked goods a convenient meal option for more urban consumers

Retail networks still overwhelmingly geared towards traditional stores

In-store bakeries keeping consumers in supermarkets

Leading Companies and Brands

Shake up in company shares as consumers switch to packaged goods

Japanese companies lead regional company ranking

Cake brands climb the ladder

Forecast Projections

Growth in China and Japan will slow down in the future

Pakistan will see strongest growth and Indonesia the most growth

Improved retail network allows for greater reach of baked goods

Pricing the key bottleneck in many markets

Smaller portion sizes the middle ground for value growth

Country Snapshots

China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

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Megatrends

Strategy Briefing

Baked Goods in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

China and Japan make up 75% of regional sales

Youngsters keen to experiment with Western-style bakery products

Cakes and pastries serve as an easy meal and snack solution for time-strapped consumers

Retail structures are changing towards modern grocery retailing, including in-store bakeries

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

Baked goods fourth fastest growing packaged food in the region

Packaged vs unpackaged cakes driving growth in Japan and China

Indonesia a promising market for baked goods

Faster pace of life driving baked goods growth in China

After years of deflation, prices in Japan on the rise

Cakes and pastries strongest growth drivers in China

Leavened bread enjoys increased popularity in most markets

Baked goods a convenient meal option for more urban consumers

Retail networks still overwhelmingly geared towards traditional stores

In-store bakeries keeping consumers in supermarkets

Leading Companies and Brands

Shake up in company shares as consumers switch to packaged goods

Japanese companies lead regional company ranking

Cake brands climb the ladder

Forecast Projections

Growth in China and Japan will slow down in the future

Pakistan will see strongest growth and Indonesia the most growth

Improved retail network allows for greater reach of baked goods

Pricing the key bottleneck in many markets

Smaller portion sizes the middle ground for value growth

Country Snapshots

China: Market context

China: Competitive and retail landscape

Japan: Market context

Japan: Competitive and retail landscape

South Korea: Market context

South Korea: Competitive and retail landscape

Indonesia: Market context

Indonesia: Competitive and retail landscape

India: Market context

India: Competitive and retail landscape

Taiwan: Market context

Taiwan: Competitive and retail landscape

Philippines: Market context

Philippines: Competitive and retail landscape

Thailand: Market context

Thailand: Competitive and retail landscape

Malaysia: Market context

Malaysia: Competitive and retail landscape

Uzbekistan: Market context

Uzbekistan: Competitive and retail landscape

Hong Kong, China: Market context

Hong Kong, China: Competitive and retail landscape

Vietnam: Market context

Vietnam: Competitive and retail landscape

Kazakhstan: Market context

Kazakhstan: Competitive and retail landscape

Pakistan: Market context

Pakistan: Competitive and retail landscape

Singapore: Market context

Singapore: Competitive and retail landscape

Azerbaijan: Market context

Azerbaijan: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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