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Strategy Briefing

Baked Goods in Asia Pacific

Jan 2019

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The baked goods market in Asia Pacific is mainly driven by the strong performances in China and Japan. Growth is driven by younger generations, mainly millennials, consumers who are more open to adopting Western lifestyles, including regular consumption of baked goods. Additionally, increased demand for value-added or healthier products is driving purchases through e-platforms, capitalising on consumer connectedness.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Southern Europe’s consumers reducing nutritional reliance on bread

Southern Europe’s bread market is in decline due to the negative perception of bread. Consumers in Spain, Italy, Greece and Turkey all see links between high bread intake, poor digestion and weight gain.

Northern European consumers may be about to turn back to bread

Not long ago, Northern European consumers too turned away from bread for much the same reasons. Now there may be a rebound on the horizon as the UK and the Nordic markets are benefiting from rising interest in craft-style baked goods. Additionally, gluten-free diets are criticised for increasing diabetes and cancer risk in Danish, Norwegian, Finnish and Swedish media.

Demand for cakes and pastries set to continue and become more indulgent

Cakes and pastries outpaced bread in value terms over the review period across Western Europe. The trend is set to develop using ideas from chocolate confectionery, positioning around new consumption occasions and casual snacking. Meanwhile, cake manufacturers should consider competition from snack bars and sweet biscuits.

Unpackaged bread bake-off has allowed retailers to strengthen private label sales

Ready-to-bake dough pieces prepared industrially for baking in store ovens has been a successful high-margin concept during the review period, especially in markets where packaged baked goods is larger than unpackaged. This has allowed retailers to strengthen their position in private label negotiations with bakeries but is now set to mature over the forecast period.

Craft baking - a powerful UK trend ripe for testing in other markets

Craft baking is a growing opportunity for artisanal outlets in the UK to monetise the indulgence trend, for packaged bread to grow through the use of gut health- positioned sourdough and for home bakers to learn to appreciate baked goods. Western Europe can look to the example of the UK for forecast period ideas.

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Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

Baked goods regain a positive outlook upon economic downturn

Cakes remain the growth driver in China, Japan, and South Korea

Retail expansion pushes Indonesia to be a promising market

The boom in cafes and coffee shops boosts baked goods sales

Growth in majority of APAC countries are driven by bread or pastries

Baked goods demand boosted by a desire for new unique experiences

Developed nations are seeing greater distribution via internet retailing

Internet retailing is gaining popularity among consumers

Leading Companies and Brands

Convenience offered by packaged goods leads to growth

Japanese and Chinese companies continue to lead the region

Domestic players dominate their markets through local expertise

Bread brands climb the rankings with a significant increase in sales

Forecast Projections

ASEAN countries are expected to have a positive outlook

Expansion to various channels allows greater accessibility

Product availability greatly affects the growth potential of baked goods

Value-added products as means for the category’s growth

Country Snapshots

China: market context

China: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

India: market context

India: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Bangladesh: market context

Bangladesh: competitive and retail landscape

Myanmar: market context

Myanmar: competitive and retail landscape

Sri Lanka: market context

Sri Lanka: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Baked Goods in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Southern Europe’s consumers reducing nutritional reliance on bread

Northern European consumers may be about to turn back to bread

Demand for cakes and pastries set to continue and become more indulgent

Unpackaged bread bake-off has allowed retailers to strengthen private label sales

Craft baking - a powerful UK trend ripe for testing in other markets

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Asia Pacific into context

Baked goods regain a positive outlook upon economic downturn

Cakes remain the growth driver in China, Japan, and South Korea

Retail expansion pushes Indonesia to be a promising market

The boom in cafes and coffee shops boosts baked goods sales

Growth in majority of APAC countries are driven by bread or pastries

Baked goods demand boosted by a desire for new unique experiences

Developed nations are seeing greater distribution via internet retailing

Internet retailing is gaining popularity among consumers

Leading Companies and Brands

Convenience offered by packaged goods leads to growth

Japanese and Chinese companies continue to lead the region

Domestic players dominate their markets through local expertise

Bread brands climb the rankings with a significant increase in sales

Forecast Projections

ASEAN countries are expected to have a positive outlook

Expansion to various channels allows greater accessibility

Product availability greatly affects the growth potential of baked goods

Value-added products as means for the category’s growth

Country Snapshots

China: market context

China: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

India: market context

India: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Vietnam: market context

Vietnam: competitive and retail landscape

Pakistan: market context

Pakistan: competitive and retail landscape

Kazakhstan: market context

Kazakhstan: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Azerbaijan: market context

Azerbaijan: competitive and retail landscape

Uzbekistan: market context

Uzbekistan: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

Bangladesh: market context

Bangladesh: competitive and retail landscape

Myanmar: market context

Myanmar: competitive and retail landscape

Sri Lanka: market context

Sri Lanka: competitive and retail landscape

Why buy this report?

Want to find out more about this report?