The high maturity of dominant formats in baked goods, primarily bread, was the main reason for the decline in overall volume sales in this area at the end of the review period. Less mature formats like cakes and pastries are still not large enough to offset volume declines in bread, but are increasingly helping to boost value sales considering higher average prices in cakes and pastries.
Packaged leavened bread posted the highest value growth within baked goods in Bosnia-Herzegovina during 2018. Soaring growth within packaged leavened bread is being fuelled by the desire of retailers to optimise baked goods sales, which have traditionally caused a lot of issues with stock management, product quality and salesperson requirements.
Cakes and pastries recorded solid growth at the end of the review period, boosted primarily by the expansion of bakery chains like Manja, Zitopeka and Mlinar, which are presenting consumers with an expanded range of pastries and cakes, while continuing to improve product availability by opening new shops across the country. Consumers increasingly turn to these bake shops for superior product freshness and variety, as well as convenient on-the-go baked goods formats.
Unbranded artisanal baked goods dominated this area in Bosnia-Herzegovina at the end of the review period. Packaged baked goods only started to penetrate the area over the past two decades.
The companies which gained the most new sales share in baked goods during 2018 were those focusing on building their own specialised bakery retail chains such as Krajina Klas and SP Žitopeka. These players manufacture frozen doughs centrally, then distribute products to their retail outlets, where baking is finalised.
Baked goods in Bosnia-Herzegovina is dominated by domestic players. Unlike other packaged foods, baked goods have a significantly shorter shelf life, which makes it harder to import them, with the exception of non-artisanal packaged varieties.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baked goods industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baked goods in Bosnia and Herzegovina market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.