Executive Summary

Nov 2019
PROSPECTS
Health and wellness trend continues to impact bread sales

Within bread, the growing health and wellness trend continues to drive a shift towards healthier alternatives such as wholegrain products, bread with pieces of vegetables, and bread enriched with vitamins and minerals. Furthermore, there was also an overall decline in industrially produced bread at the end of the review period, while artisanal and rustic bread is on the rise.

Frozen baked goods gaining a foothold in the retail channel thanks to long shelf life

The dynamic growth of frozen baked goods observed in the foodservice channel is expected to be reflected in the retail channel over the forecast period, albeit sales will be significantly lower. Frozen baked goods offer the benefits of convenience and a long shelf life, with fresh baked goods often having a shelf life of less than a week.

Focus on healthy eating likely to restrain sales of cakes and pastries

Within cakes and pastries, consumer demand is set to continue being supported by the growing variety of flavours and fillings. Due to the more affordable price per item, packaged cakes are expected to see more stable growth over the forecast period, while unpackaged cakes could suffer from the turbulent economic environment due to their relatively high price.

COMPETITIVE LANDSCAPE
Fazer cements lead with new product innovations

Fazer OAO retained the lead in bread and baked goods overall in 2019 with the company continuing to invest in new products and innovations in order to stay ahead of the competition. For example, in 2019 the company launched its Fazer Nordic Gourmet line of rustic bread.

Wholegrains on trend in bread as new products enter the market

With consumers increasingly looking for healthier varieties of bread there has been a growing focus on the use of wholegrains, among other ingredients. In line with this trend, Karavay OAO and Bosko-L OOO both introduced new varieties of wholegrain bread in 2019.

New players entering frozen baked goods as the category shows strong potential

Khlebozavod 28 OAO and Vladimirskiy Khlebokombinat OAO started industrial production of frozen baked goods at the end of the review period as they look to enter a category with significant potential. Overall, in contrast to fresh bread, which is a low-margin category since bread prices are regulated by the state, more and more manufacturers are paying attention to the higher-margin area of frozen baked goods.

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Baked Goods in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baked goods industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baked goods industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baked goods in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baked goods in Russia?
  • What are the major brands in Russia?
  • How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
  • What are the market opportunities for high fibre products?
  • Are consumers in developing markets moving from unpackaged/artisanal to packaged/industrial offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Baked Goods in Russia - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend continues to impact bread sales
Frozen baked goods gaining a foothold in the retail channel thanks to long shelf life
Focus on healthy eating likely to restrain sales of cakes and pastries

COMPETITIVE LANDSCAPE

Fazer cements lead with new product innovations
Wholegrains on trend in bread as new products enter the market
New players entering frozen baked goods as the category shows strong potential

CATEGORY DATA

Table 1 Sales of Baked Goods by Category: Volume 2014-2019
Table 2 Sales of Baked Goods by Category: Value 2014-2019
Table 3 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 4 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 5 Sales of Pastries by Type: % Value 2014-2019
Table 6 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 7 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 8 Distribution of Baked Goods by Format: % Value 2014-2019
Table 9 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 10 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 11 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024

Packaged Food in Russia - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees stable growth but economic uncertainty prevails
Consumers turning their attention to added-value products as economy improves
Premiumisation seen as the economy recovers
Convenience and price remain key in distribution
Modest growth predicted for the forecast period but challenges remain

FOODSERVICE

Sales to Foodservice
Sales to foodservice benefit from opening of new outlets
Retailers looking to introduce foodservice to their stores in order to attract more consumers
Foodservice operators increasingly look for convenience in packaged food
Consumer Foodservice
Consumer foodservice on the rise as the offer increases and the economy improves
Consumers turning to home delivery supported by rise of online food delivery services
Polarisation seen within consumer foodservice when it comes to chained versus independent outlets

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources