Balancing Growth in a Diverse Home Care Market

Scope of the Report

Scope

Introduction

Key Findings

Market Dynamics

Emerging Markets Help Sustain Growth for HC Compan

Trends in HC Market Share Top 10

Firms Pursue Organic Growth in Home Care Market

Case Studies

Reckitt & Benckiser and Colgate-Palmolive Merger

Key Benefits to Reckitt and Colgate Merger

Merger Makes Reckitt and Colgate Number One in HC WE

Reckitt & Colgate Merger Narrows Gap with Unilever at No.1

Merger to Increase Sales in the USA

Expanded Coverage in AP and Exposure to Two Important Markets

Brand Coverage at Wider Price Points

Prospects of P&G Acquiring Ambi-Pur

Ambi-Pur & Febreze – Greater Category & Regional Coverage

Key Expansion Issues

Emerging and Developed Markets Present Diverse Conditions

Growth Strategy Based on Company and Brand Profile

Growth Strategy for Western Markets

Innovation Drives Growth in Developed Markets

NA & WE Key Strategic Markets for HC Companies

Environment Motivates Innovations

Innovations Based on High Powered Functionality

Consumers Opt for Price Despite Novel Launches

Private Label Expands in High-Powered Automated Laundry

Introducing Basic Ranges - Tide Basic - A Case Study

Pricing Key Strategy to Address Consumer Down-Trading

Ethical Business Practice to Complement Brand Image

Growth Strategy for Emerging Markets

Global Expansion Strategy of HC Top 10

Companies With Diverse Brands Target Emerging Markets

MEA Targeted as Part of Global Expansion Strategy

New Prospective Markets Other Than BRICs

Venezuela Upcoming HC Market

Pakistan Lucrative HC Market

Looking Forward

Performance Summary Top Five

Performance Summary Top Five (2)

Going Forward

Reports Definitions

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