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Strategy Briefing

Balancing Growth in a Diverse Home Care Market

43 pages, May 2010

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The key question facing home care companies is how best to pursue expansion in an industry contrasted by two different types of markets. On the one hand lies the lure of high-growth but more underdeveloped emerging markets, and on the other the sizeable but more sophisticated developed markets. This briefing analyses how successful market leaders have been in meeting this challenge and key areas for development going forward.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Scope of the Report

Scope

Introduction

Key Findings

Market Dynamics

Emerging Markets Help Sustain Growth for HC Compan

Trends in HC Market Share Top 10

Firms Pursue Organic Growth in Home Care Market

Case Studies

Reckitt & Benckiser and Colgate-Palmolive Merger

Key Benefits to Reckitt and Colgate Merger

Merger Makes Reckitt and Colgate Number One in HC WE

Reckitt & Colgate Merger Narrows Gap with Unilever at No.1

Merger to Increase Sales in the USA

Expanded Coverage in AP and Exposure to Two Important Markets

Brand Coverage at Wider Price Points

Prospects of P&G Acquiring Ambi-Pur

Ambi-Pur & Febreze – Greater Category & Regional Coverage

Key Expansion Issues

Emerging and Developed Markets Present Diverse Conditions

Growth Strategy Based on Company and Brand Profile

Growth Strategy for Western Markets

Innovation Drives Growth in Developed Markets

NA & WE Key Strategic Markets for HC Companies

Environment Motivates Innovations

Innovations Based on High Powered Functionality

Consumers Opt for Price Despite Novel Launches

Private Label Expands in High-Powered Automated Laundry

Introducing Basic Ranges - Tide Basic - A Case Study

Pricing Key Strategy to Address Consumer Down-Trading

Ethical Business Practice to Complement Brand Image

Growth Strategy for Emerging Markets

Global Expansion Strategy of HC Top 10

Companies With Diverse Brands Target Emerging Markets

MEA Targeted as Part of Global Expansion Strategy

New Prospective Markets Other Than BRICs

Venezuela Upcoming HC Market

Pakistan Lucrative HC Market

Looking Forward

Performance Summary Top Five

Performance Summary Top Five (2)

Going Forward

Reports Definitions

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Megatrends

Strategy Briefing

Balancing Growth in a Diverse Home Care Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Key Findings

Market Dynamics

Emerging Markets Help Sustain Growth for HC Compan

Trends in HC Market Share Top 10

Firms Pursue Organic Growth in Home Care Market

Case Studies

Reckitt & Benckiser and Colgate-Palmolive Merger

Key Benefits to Reckitt and Colgate Merger

Merger Makes Reckitt and Colgate Number One in HC WE

Reckitt & Colgate Merger Narrows Gap with Unilever at No.1

Merger to Increase Sales in the USA

Expanded Coverage in AP and Exposure to Two Important Markets

Brand Coverage at Wider Price Points

Prospects of P&G Acquiring Ambi-Pur

Ambi-Pur & Febreze – Greater Category & Regional Coverage

Key Expansion Issues

Emerging and Developed Markets Present Diverse Conditions

Growth Strategy Based on Company and Brand Profile

Growth Strategy for Western Markets

Innovation Drives Growth in Developed Markets

NA & WE Key Strategic Markets for HC Companies

Environment Motivates Innovations

Innovations Based on High Powered Functionality

Consumers Opt for Price Despite Novel Launches

Private Label Expands in High-Powered Automated Laundry

Introducing Basic Ranges - Tide Basic - A Case Study

Pricing Key Strategy to Address Consumer Down-Trading

Ethical Business Practice to Complement Brand Image

Growth Strategy for Emerging Markets

Global Expansion Strategy of HC Top 10

Companies With Diverse Brands Target Emerging Markets

MEA Targeted as Part of Global Expansion Strategy

New Prospective Markets Other Than BRICs

Venezuela Upcoming HC Market

Pakistan Lucrative HC Market

Looking Forward

Performance Summary Top Five

Performance Summary Top Five (2)

Going Forward

Reports Definitions

Why buy this report?

Want to find out more about this report?

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