Barclays Plc in Consumer Finance

Company Profile

About This Report

Jan 2016

Barclays Plc is a leading bank in the UK, and ranks globally among the largest international investment and retail banking institutions. The UK-based bank has operations in 50 countries, with over US$2 trillion of assets. In 2015, Barclays appointed a new CEO in an effort to repair its damaged image and implement a recovery plan to streamline the business. The bank’s main retail operating regions are the UK, US and Africa, where it offers a broad portfolio of financial cards and services.

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Barclays Plc in Consumer Finance

Euromonitor International's report on Barclays Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of Barclays Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Barclays Plc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Barclays Plc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial assessment: Balance sheet analysis
Financial assessment: Income by business segment
Financial assessment: Card payments on the rise
Corporate actions: Acquisitions and divestments in 2014/2015
Executive structure and changes
SWOT: Barclays Plc
Key opportunities and challenges

Competitive Positioning

Barclays falls in global share despite value growth in cards
Barclays catches up to global performance
Barclays remains static in share in Western Europe

Market Assessment

Barclays strength rooted in Western Europe and North America
Barclays maintains a narrow financial card portfolio

Category and/or Geographic Opportunities

Opportunities remain for Barclays to tap into domestic growth
Barclays to look to new markets abroad
Building Barclays’ presence in Africa
Barclays to develop mobile and digital offerings
Barclays’ focus on the home market can leverage lending trends

Brand Strategy

Marketing expenditure reaches a steady state


Focus on core segments and digital fronts to push growth

Report Definitions

Data parameters and report definitions

Appendix: Competitor Analytics

Competitor Analytics tool
Market Overlap
Overlap Matrices

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models