Barilla Holding SpA in Staple Foods

March 2022

Barilla ranked ninth among the world’s leading staple foods companies in 2021, with retail value sales amounting to USD4.8 billion globally. COVID-19 led to an increase in home cooking, which supported sales of Barilla’s pasta. Italy remained its largest market, but emerging regions represent an attractive opportunity for future growth. In the post-pandemic era, healthy nutrition and new distribution models will be key to boost sales, especially in developed regions.

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This report comes in PPT.


Euromonitor International's report on Barilla Holding SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Staple Foods market and the global economy. Company and market share data provide a detailed look at the financial position of Barilla Holding SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Barilla Holding SpA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Barilla Holding SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Staple Foods research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Barilla’s global footprint
Company overview
Strong performance of staple foods drives Barilla’s growth
Pasta is expected to remain a key pillar for Barilla’s growth
Top 10 staple foods companies projected to maintain leadership
Staple foods leaders struggle to retain market share
Competitor overlap
Key categories and markets
Country-based strategies boost Barilla’s local penetration
Barilla’s brands face stronger competition in staple foods outside Italy
Barilla’s R&D investments pave the way to future growth
Middle East and Africa offers strong growth opportunities for Barilla
Emerging markets expected to bring majority of future growth
Barilla taps into new business models acquiring Pasta Evangelists
Barilla’s baked goods sales remain concentrated in Europe
Barilla invests in local brands
Italy remains the core market for Mulino Bianco and Pan di Stelle
New product development in baked goods to fuel growth
Key Findings
Projected company s ales – FAQs
Projected company s ales – FAQs

Staple Foods

NOTE: Couscous, polenta and quinoa are excluded from staple foods.

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