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About This Report
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BASF is currently the world’s largest chemicals company, although this position is under threat. To remain competitive and a leader in its field, it is investing heavily in its business, by increasing capacity and developing new products. It has strengths in a number of ingredients categories and applications, but there are also areas where it has the potential to grow much larger. These issues along with trends in the key consumer categories in which it operates are discussed in this report.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on BASF SE delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.
Company and market share data provide a detailed look at the financial position of BASF SE, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of BASF SE.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of BASF SE provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic evaluation
Key company facts
Strategic Evaluation
SWOT: BASF SE
Decline in oil prices during 2015 dampens BASF’s results
Europe remains largest region, but increased investment elsewhere
Price pressures lead to decline in sales across segments
Difficult times continue for BASF into 2016
Six strategic levers shape BASF’s future growth
Investments in Care Chemicals and Nutrition & Health capacity
Competitive positioning
BASF’s top position under threat from Dow/DuPont merger
Market Assessment
Mixed growth for BASF’s consumer goods ingredients categories
Emerging markets must remain a target
Beauty and Personal care
BASF active in core BPC categories
Beauty and Personal Care
BASF targets growing anti-agers category
Beauty and personal care
Natural ingredients becoming increasingly important
Mixed picture for polymer usage in BPC
Home Care
Strong growth in home care in emerging markets
Home care
Good opportunities across all laundry care enzymes for BASF
BASF targets fragrances at important home care category
Phosphate ban opens up opportunities for effective replacements
BASF increases its polymers, with sustainability a key selling point
nutrition
BASF’s health ingredients forecast good growth
Nutrition
Opportunities in fortified and functional foods and beverages
Potential for BASF to develop nutrition enzymes
operations
Verbund concept important to success of BASF’s operations
BASF’s operations 2016
recommendations
Innovation required to remain competitive and grow in new areas
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- AAK AB in Ingredients | Apr 2015
- AAK in Ingredients | May 2018
- ADM in Ingredients | Oct 2017
- Barry Callebaut Group in Ingredients | Jul 2018
- Cargill Inc in Ingredients | Dec 2017
- Chr Hansen A/s in Ingredients | Feb 2019
- Chr Hansen in Ingredients | Jun 2016
- Croda International Plc in Ingredients | Feb 2017
- DSM (Nutrition) in Ingredients | Dec 2017
- Dupont Industrial Biosciences in Ingredients | Oct 2018
- DuPont Nutrition and Health in Ingredients | Nov 2018
- Firmenich SA in Ingredients | Mar 2017
- Fonterra Co-operative Group in Ingredients | Jun 2018
- Fonterra Co-operative Group Ltd in Ingredients | Nov 2015
- Givaudan in Ingredients | Oct 2018
- Givaudan SA in Ingredients | Jun 2016
- Glanbia Plc in Ingredients | Aug 2018
- Ingredion in Ingredients | Nov 2017
- International Flavors & Fragrances Inc in Ingredients | Feb 2017
- Kerry Group in Ingredients | Jan 2018
- Novozymes A/S in Ingredients | Jan 2018
- Royal FrieslandCampina NV in Ingredients | Nov 2014
- Symrise AG in Ingredients | Dec 2014
- SymriseAG in Ingredients | Feb 2017
- Takasago International Corporation in Ingredients | Feb 2017
- Tate & Lyle in Ingredients | Jan 2018
Complete Catalogue
Company Reports
- AAK AB in Ingredients | Apr 2015
- AAK in Ingredients | May 2018
- ADM in Ingredients | Oct 2017
- Barry Callebaut Group in Ingredients | Jul 2018
- Cargill Inc in Ingredients | Dec 2017
- Chr Hansen A/s in Ingredients | Feb 2019
- Chr Hansen in Ingredients | Jun 2016
- Croda International Plc in Ingredients | Feb 2017
- DSM (Nutrition) in Ingredients | Dec 2017
- Dupont Industrial Biosciences in Ingredients | Oct 2018
- DuPont Nutrition and Health in Ingredients | Nov 2018
- Firmenich SA in Ingredients | Mar 2017
- Fonterra Co-operative Group in Ingredients | Jun 2018
- Fonterra Co-operative Group Ltd in Ingredients | Nov 2015
- Givaudan in Ingredients | Oct 2018
- Givaudan SA in Ingredients | Jun 2016
- Glanbia Plc in Ingredients | Aug 2018
- Ingredion in Ingredients | Nov 2017
- International Flavors & Fragrances Inc in Ingredients | Feb 2017
- Kerry Group in Ingredients | Jan 2018
- Novozymes A/S in Ingredients | Jan 2018
- Royal FrieslandCampina NV in Ingredients | Nov 2014
- Symrise AG in Ingredients | Dec 2014
- SymriseAG in Ingredients | Feb 2017
- Takasago International Corporation in Ingredients | Feb 2017
- Tate & Lyle in Ingredients | Jan 2018