Sales of bath and shower record growth of 2% in 2020, compared to a decline of 1% in 2019, with the outbreak of COVID-19 increasing sales on the landscape. An uplift in sales was seen when the first lockdown was announced at the end of March 2020.
Growing demand for hand hygiene and hand sanitisers caused by COVID-19, significantly improved sales of liquid soap in 2020. In reaction to the heightened demand for the product, many players operating in the beauty and personal care landscape, launched hand sanitisers in 2020.
Avon Products ZAO retained its lead in 2020, however, due to increased price sensitivity, many consumers traded down to cheaper items during the year, while others migrated to larger, family value-packs of products. This led to the leading players seeing a decline in share for the year.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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