Executive Summary

May 2018
PROSPECTS
Erratic price policies preclude companies from supplying bar soap

Bar soap is regarded as the most essential product in bath and shower and one of the most important in beauty and personal care. Price regulations imposed by the Venezuelan government in 2012 caused large supply losses because the ceilings set were not adjusted for more than two years, making its production unprofitable.

Bar soap is still Venezuelans’ first choice

By tradition Venezuelans bathe daily and even twice a day. They prefer bar soap instead of liquid formats, which are increasing in importance only because bar soap is scarce.

Scarcity leads to loss of brand loyalty

Massive shortages of all bath and shower categories have resulted in less segmentation and loss of consumer brand loyalty. Consumers purchase whatever products they can find on retailers’ shelves, with little attention paid to whether the product offers value-added benefits, such as moisturising, whitening, soothing or exfoliating.

COMPETITIVE LANDSCAPE
A private label leads in bath and shower in 2017

The private label Farmatodo, from the largest drugstore/parapharmacy chain in Venezuela, leads in bath and shower. Products under this private label like intimate wash, shower gel and liquid soap have been well received by the public, which considers them affordable and of good to superior quality, boosting its share in 2017.

No leading brand of bar soap can be pinned down in 2017

The marked absence of flagship brands of bar soap opened the door for artisanal brands in 2017. Unlike multinationals and large domestic groups, artisanal producers are not closely scrutinised by the government, thus are able to set prices according to their cost structures, in spite of the regulations.

Talcum powder and bath additives are marginal in 2017

Talcum powder lost share in bath and shower because the main users of general purpose talcum powder are elderly people; others regard it as an old-fashioned product. Farmatodo entered this category successfully after the largest multinationals exited in 2015.

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Bath and Shower in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Venezuela?
  • What are the major brands in Venezuela?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Bath and Shower in Venezuela - Category analysis

HEADLINES

PROSPECTS

Erratic price policies preclude companies from supplying bar soap
Bar soap is still Venezuelans’ first choice
Scarcity leads to loss of brand loyalty

COMPETITIVE LANDSCAPE

A private label leads in bath and shower in 2017
No leading brand of bar soap can be pinned down in 2017
Talcum powder and bath additives are marginal in 2017

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Inconsistent government policies continue to deter growth in 2017
Fears of further price ceilings shape product offerings
Domestic companies rise up against economic recession in 2017
Online stores are gaining traction across all segments in 2017
Beauty and personal care to continue on a downward volume trend due to adverse economic conditions

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources