Bath and Shower

Demand for hand sanitisers continues to decline significantly over the course of 2023 as the influence of the COVID-19 pandemic on consumer behaviour continued to decline. As the sanitary situation has improved and the pandemic has officially come to…

In 2023, rising inflation continued to negatively impact consumer demand and curbed retail volume sales of bath and shower products in Bosnia and Herzegovina. The volume sales decline seen in body wash/shower gel dented the performance of the entire…

Baby and shower saw modest current value growth in the Czech Republic in 2023. Competition is traditionally intense amongst grocery retailers and drugstores, and consumers are strongly driven by promo deals and lower price points. The impact of…

Competition is intense among grocery retailers and drugstores in Slovakia. However, with an increasing number of discounters being established in the country these players are increasing value share. Lidl reached a total of 153 stores in 2023, which…

High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…

As inflation remained relatively high in 2023, many consumers turned towards private label for their bath and shower needs. Brands like Balea from dm and Cien by Lidl captured the interest of price-conscious consumers most affected by the…

In 2022, in a highly unfavourable market environment, products considered basic necessities were the most demanded in Ukraine. Consumers, forced to economise in many cases having lost their jobs and even homes, had to review the purchase of certain…

The health and wellness trend is driving the growth of bath and shower overall. Consumers are paying more attention to their self-care, while awareness of hygiene has increased notably since the onset of the pandemic. This rise in hygiene…

Despite the challenges posed by moderate volume growth and limited consumer demand resulting from inflation's negative impact on consumer spending and confidence, bath and shower exhibited strong performance in 2022, thanks to rising unit prices. In…

In 2022, volume sales of bath and shower were stable, driven by the hygiene trend, which has persisted even after the COVID-19 pandemic. Inflation led to price growth, which, in turn, drove up the value of sales and thus the growth rate of bath and…

Bath and shower grew less than other beauty and personal care areas in 2022. This was the result of a decline in the use of bar and liquid soap sales, which make up over a quarter of the total bath and shower landscape in Lithuania. Liquid soap and…

The war in nearby Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, though there was double-digit growth in current value sales of baby and child-specific products…

Hand sanitisers had another very challenging year during 2022 as demand for these products continued to plummet during the post-pandemic era. Hand sanitisers were virtually unknown in Romania prior to the onset of the COVID-19 pandemic and sales…

After the unprecedented growth of hand disinfectants and liquid soap in 2020, sales of hand sanitisers fell significantly in 2021, although they remained much higher than before the COVID-19 pandemic. Consumer awareness of the need to take care of…

In 2022, bath and shower registered solid growth in current value terms, while in volume terms it saw lower levels of growth. This is reflective of rising price points, in addition to the normalisation in demand for such products, following the…

Bath and shower is far from being the most dynamic beauty and personal care category in Estonia and in the region in general. During the height of the pandemic, there was significant demand for bath and shower products such as liquid soap and hand…

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…