Bath and Shower

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Bath and Shower in Algeria

Apr 2024

Overall volume and current value growth rates for bath and shower in Algeria in 2023 were slightly weaker than those recorded in 2022. This was partly due to increasing maturity, though the slowdown also reflected heightened budget-consciousness…

USD 1,195
Country Report

Bath and Shower in Kenya

Jun 2023

The Kenya Bureau of Standards (KEBS) announced that it has seized and banned 435 cosmetics from the market. The products include skin brightening lotions, creams, gels and soaps that contain hydroquinone, mercury, and its compounds. Exposure to high…

USD 1,195
Country Report

Bath and Shower in Cameroon

Jun 2023

Sales of hand sanitisers plunged in both value and volume terms in 2022 as most Cameroonians now consider them unnecessary or of low priority post pandemic. The prices of hand sanitisers surged as leading players cut down production in response to…

USD 1,195
Country Report

Bath and Shower in Tunisia

May 2023

In 2022, hand sanitisers recorded a significant decline, with sales returning to near pre-pandemic levels. For almost two years, this product was in high demand by Tunisians and widely available, including in modern and traditional grocery retailers.…

USD 1,195
Country Report

Bath and Shower in South Africa

May 2023

With many South Africans facing financial difficulties due to the increase in the cost of living, consumers often seek the cheapest products. More people in the country prefer bar soap to body wash/shower gel, which is due to bar soap being cheaper.…

USD 1,195
Country Report

Bath and Shower in Egypt

May 2023

Demand for bath and shower products has begun to normalise in the Egyptian market and consumers have stopped stockpiling as they were during the COVID-19 crisis. Moreover, while the pandemic has had a lasting effect on levels of consumer hygiene…

USD 1,195
Country Report

Bath and Shower in Nigeria

May 2023

Bath and shower saw solid retail volume and retail value growth in 2022, despite rising levels of inflation and poor economic conditions. While inflationary conditions due to the depreciation of the local currency led to a strong rise in unit prices,…

USD 1,195
Country Report

Bath and Shower in Morocco

May 2023

2022 saw bath and shower benefit from improvements that have been seen in the personal hygiene habits of large numbers of Moroccans since the early days of the COVID-19 pandemic. Growing frequency of usage as consumers have sought to maintain…

USD 1,195
Strategy Briefing

Voice of the Industry: Beauty and Personal Care

Apr 2022

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

USD 1,325
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