Bayer AG (Merck & Co) in Consumer Health

Company Profile

About This Report

Nov 2014

Bayer AG has long been one of the consumer health industry’s largest players. With the 2014 acquisition of Merck & Co Inc’s consumer division, it has taken a significant step towards expanding into the markets and categories that may help it accomplish its goal of becoming the industry leader. However, as the competitive landscape continues to shift, the company may be forced to re-evaluate its portfolio and seek yet more deals to maintain growth moving forward.

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Bayer AG (Merck & Co) in Consumer Health

Euromonitor International's report on Bayer AG delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Bayer AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Bayer AG.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Bayer AG provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic E valuation

Key company facts

Strategic Evaluation

SWOT: Bayer/Merck
Bayer/Merck in consumer packaged goods
The rapidly shifting consumer health competitive landscape

Competitive Positioning

Bayer/Merck performance relative to global consumer health
Despite mega-deal, Bayer will remain in second place
Bayer/Merck development in key consumer health categories
Bayer/Merck in global consumer health

Combined Portfolio Overview

Bayer/Merck’s major markets
Cough, cold and allergy (hay fever) remedies
Digestive remedies

Future Competitive Landscape

GSK/Novartis deal relegates Bayer back to second place


Bayer/Merck: Leading consumer health brands
Research and development


Bayer/Merck: Opportunities and challenges


Data parameters and report definitions