Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

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About This Report

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The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a beauty routine. Elsewhere globally, higher per capita spending will encourage trading up. Coupled with key drivers including healthier and greener living, and the pursuit of personalised solutions, premiumisation will power the industry across all levels.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Health-based industry cross-pollination

Competition in the beauty industry is spanning beyond its conventional borders to include pharmaceutical and food and beverages players, which now boast numerous products claimed to support skin and hair health among other body functions.

Green, clean and sustainable consumption

Starting with demand for natural products, it is now wider-encompassing to include clean labels, ethical credentials and sustainable sourcing. Consumers scrutinise not only safety and efficacy, but also ethical considerations in a product’s development.

Personalised product experiences

Smart technology is standardising personalised beauty solutions. Going forward, personalisation facilitates expansion as brands seeking to widen their offer can more accurately meet consumer needs by informing line extensions with insights obtained from the delivery of personalised offerings.

Digital engagement

As smart devices and app-based diagnostics become ubiquitous, consumer expectations will shift as personalisation becomes achievable based on real-time updates that encourage users to track results and choose products that exactly fit their needs.

Alternative distribution models

E-commerce was the fastest growing retail channel over 2011-2016. This is emboldening beauty brands, big and small, to operate online in novel ways, notably social selling and subscription boxes, which are expected to proliferate, as consumers can be reached more widely via social media.

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Introduction

Examining five trends shaping beauty and personal care

Four areas of opportunity

Global Outlook

Beauty and personal care in context

Beauty and personal care in 2016: Value over volume drives the industry

Skin care dominates major markets, boosted by a premiumising category

Latin America projected to drive per capita spend in emerging regions

Asia Pacific by far is the beauty industry’s future growth engine

India and China to become the global powerhouses

The quest for healthy living encouraging greater spending on skin care

China and the US to persist as global revenue generation powers

E-commerce is the fastest growing channel in beauty and personal care

Positive revenue prospects from premiumisation will plateau

Leading Companies and Brands

Niche and local brands fragmenting key beauty opportunity zones

L’Oréal secures industry pole position after P&G’s multi-brand divestment

Top industry growth performers establishing a solid legacy

Key Trends Shaping Beauty and Personal Care

Megatrends shaping global beauty and personal care

Examining five trends shaping beauty and personal care

Quest for healthier lifestyle observed in cross-industry blurring

Conscious consumerism sweeping through the beauty industry

Premiumisation fuels demand for “made-for-me” experiences

Digital connectivity will raise the bar in beauty and personal care

E-commerce drives a plethora of novel distribution methods

Market Snapshots

Global Snapshot of Baby and Child-specific Products

Global Snapshot of Bath and Shower

Global Snapshot of Colour Cosmetics

Global Snapshot of Deodorants

Global Snapshot of Depilatories

Global Snapshot of Fragrances

Global Snapshot of Hair Care

Global Snapshot of Men’s Grooming

Global Snapshot of Oral Care

Global Snapshot of Sets/Kits

Global Snapshot of Skin Care

Global Snapshot of Sun Care

Regional Snapshot: North America

Regional Snapshot: Latin America

Regional Snapshot: Western Europe

Regional Snapshot: Eastern Europe

Regional Snapshot: Asia Pacific

Regional Snapshot: Middle East and Africa

Regional Snapshot: Australasia

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Beauty and Personal Care Global Industry Overview

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Health-based industry cross-pollination

Green, clean and sustainable consumption

Personalised product experiences

Digital engagement

Alternative distribution models

Want to find out more about this report?

Table of Contents

Introduction

Introduction

Examining five trends shaping beauty and personal care

Four areas of opportunity

Global Outlook

Beauty and personal care in context

Beauty and personal care in 2016: Value over volume drives the industry

Skin care dominates major markets, boosted by a premiumising category

Latin America projected to drive per capita spend in emerging regions

Asia Pacific by far is the beauty industry’s future growth engine

India and China to become the global powerhouses

The quest for healthy living encouraging greater spending on skin care

China and the US to persist as global revenue generation powers

E-commerce is the fastest growing channel in beauty and personal care

Positive revenue prospects from premiumisation will plateau

Leading Companies and Brands

Niche and local brands fragmenting key beauty opportunity zones

L’Oréal secures industry pole position after P&G’s multi-brand divestment

Top industry growth performers establishing a solid legacy

Key Trends Shaping Beauty and Personal Care

Megatrends shaping global beauty and personal care

Examining five trends shaping beauty and personal care

Quest for healthier lifestyle observed in cross-industry blurring

Conscious consumerism sweeping through the beauty industry

Premiumisation fuels demand for “made-for-me” experiences

Digital connectivity will raise the bar in beauty and personal care

E-commerce drives a plethora of novel distribution methods

Market Snapshots

Global Snapshot of Baby and Child-specific Products

Global Snapshot of Bath and Shower

Global Snapshot of Colour Cosmetics

Global Snapshot of Deodorants

Global Snapshot of Depilatories

Global Snapshot of Fragrances

Global Snapshot of Hair Care

Global Snapshot of Men’s Grooming

Global Snapshot of Oral Care

Global Snapshot of Sets/Kits

Global Snapshot of Skin Care

Global Snapshot of Sun Care

Regional Snapshot: North America

Regional Snapshot: Latin America

Regional Snapshot: Western Europe

Regional Snapshot: Eastern Europe

Regional Snapshot: Asia Pacific

Regional Snapshot: Middle East and Africa

Regional Snapshot: Australasia

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Models

Why buy this report?

Want to find out more about this report?

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