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City Market Report

Beauty and Personal Care in Beijing

18 pages, Dec 2017

US$375

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Beijing is well known for its cultural atmosphere, environmental pollution and busy lifestyles. Health becomes the primary concern for consumers, boosting sales of products made from natural or herbal ingredients and professional medical formulations. Busy lifestyles and local bathing traditions mean consumers turn to professional beauty salons for relaxation.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Air pollution and local medical resources boost medical skin care products in Beijing

Highly concerned about the possible negative impact of seriously polluted airon their skin, consumers show a strong interest in skin care products launched by professional medical institutions, which are believed to better protect skin than standard skin care products. Thus, products developed based on traditional Chinese medicine and those launched by modern medical institutions have witnessed strong growth in Beijing.

Busy Beijingers relax at beauty salons

Well known for their busy lifestyles, Beijing consumers have a long tradition of enjoying premium services from beauty salons, bathing spas in particular.These beauty services, including facials, hair removal, bath care and body spas, constitute a significant part in consumers’ personal care consumption and pose a significant challenge to beauty and personal care products via retail channels.

Internet retailing expands into offline channel with flagship physical stores in Beijing

As the headquarters for multiple important internet retailing platforms for beauty and personal care products, including JD.com, Wandougongzhu and Jumei.com, the city not only witnesses rapid growth of online retailing in local consumers’ beauty products shopping patterns, but also sees creative integration of online and offline channels as some online shopping platforms have stepped into the offline channel by opening physical stores in Beijing.

High disposable income levels mean Beijingers prefer premium overseas brands

Local brands still enjoy strong consumer loyalty in the mass market, while international players dominate the middle to high-end segment, as local consumers with high disposable income levels can spend more on premium beauty products; among those international brands, Japanese and Korean brands are most favoured.

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Introduction

Beijing: Well known for long history and environmental pollution

Consumer profile : Health-sensitive, practical and culture-orientated

A typical occasion

Key findings

Natural/herbal products are gaining popularity in Beijing

Medical skin care developed by professional medical institutions

Beauty salons: Relaxation from busy lives

Challenge on retail sales from beauty salons

Online shopping platforms offer variety to local consumers

Merging of online and offline channels

Popularity of local brands in mass segment

International brands dominate premium segment

Beijing Dabao Cosmetics Co Ltd

Tianjin Yumeijing Group Co Ltd

Beijing Tongrentang Cosmetics Co Ltd

Key takeaways

Why buy this report?

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Euromonitor International

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Megatrends

City Market Report

Beauty and Personal Care in Beijing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Air pollution and local medical resources boost medical skin care products in Beijing

Busy Beijingers relax at beauty salons

Internet retailing expands into offline channel with flagship physical stores in Beijing

High disposable income levels mean Beijingers prefer premium overseas brands

Want to find out more about this report?

Table of Contents

Introduction

Beijing: Well known for long history and environmental pollution

Consumer profile : Health-sensitive, practical and culture-orientated

A typical occasion

Key findings

Natural/herbal products are gaining popularity in Beijing

Medical skin care developed by professional medical institutions

Beauty salons: Relaxation from busy lives

Challenge on retail sales from beauty salons

Online shopping platforms offer variety to local consumers

Merging of online and offline channels

Popularity of local brands in mass segment

International brands dominate premium segment

Beijing Dabao Cosmetics Co Ltd

Tianjin Yumeijing Group Co Ltd

Beijing Tongrentang Cosmetics Co Ltd

Key takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

City Market Report

Beauty and Personal Care in Beijing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Air pollution and local medical resources boost medical skin care products in Beijing

Busy Beijingers relax at beauty salons

Internet retailing expands into offline channel with flagship physical stores in Beijing

High disposable income levels mean Beijingers prefer premium overseas brands

Want to find out more about this report?

Table of Contents

Introduction

Beijing: Well known for long history and environmental pollution

Consumer profile : Health-sensitive, practical and culture-orientated

A typical occasion

Key findings

Natural/herbal products are gaining popularity in Beijing

Medical skin care developed by professional medical institutions

Beauty salons: Relaxation from busy lives

Challenge on retail sales from beauty salons

Online shopping platforms offer variety to local consumers

Merging of online and offline channels

Popularity of local brands in mass segment

International brands dominate premium segment

Beijing Dabao Cosmetics Co Ltd

Tianjin Yumeijing Group Co Ltd

Beijing Tongrentang Cosmetics Co Ltd

Key takeaways

Why buy this report?

Want to find out more about this report?

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