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Beauty and Personal Care in Belarus

May 2021
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USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Belarus?
  • Which are the leading brands in Belarus?
  • How are products distributed in Belarus?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
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Beauty and Personal Care in Belarus

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

Summary 1 Research Sources

Baby and Child-Specific Products in Belarus

KEY DATA FINDINGS

COVID-19 impacts categories differently in 2020 with sales of baby wipes outperforming others
Price discounts and promotions flourish to attract consumers in 2020 but demand for baby and child-specific products maintained thanks to essential nature
Multinationals retain leading positions in 2020
Sales growth likely to be similar to that of the review period thanks to parents prioritising children
Demand for natural and healthy baby and child-specific products expected to resume over the forecast period
Increase in VAT on imported baby and child-specific products set to decrease demand over the forecast period
Table 11 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Belarus

KEY DATA FINDINGS

Pandemic leads to increased hygiene awareness and robust demand for bath and shower products in 2020
Consumers’ price sensitivity leads to demand for larger package sizes in 2020
Intense competition intensifies amongst bath and shower players in 2020
Sales growth of bath and shower products expected to slow during the forecast period
Consumers likely to be more interested in unit prices with manufacturers set to offer discounts to boost sales over the forecast period
Currency depreciation in 2020 expected to impact unit prices in the short term
Table 21 Sales of Bath and Shower by Category: Value 2015-2020
Table 22 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 24 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 25 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 27 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Belarus

KEY DATA FINDINGS

COVID-19 decimates demand for colour cosmetics in 2020
Consumers restrict visits to physical stores and are increasingly price sensitive in 2020
L'Oréal Groupe strengthens its value share in 2020
Colour cosmetics set to recover during the forecast period
Consumers likely to be more selective when buying colour cosmetics during the forecast period
L’Oréal’s expansion to sell colour cosmetics at drugstores likely to stimulate sales over the forecast period
Table 30 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Belarus

KEY DATA FINDINGS

Deodorants sees healthy growth as consumers prioritise health in 2020
Accessibility and improving hygiene helps to boost sales in 2020
Competition is led by foreign brands in 2020
Sales set to decelerate but continue growing during the forecast period
New product development and investment in advertising expected over the forecast period
Discounting campaigns likely as consumers remain prices sensitive over the forecast period
Table 39 Sales of Deodorants by Category: Value 2015-2020
Table 40 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 42 NBO Company Shares of Deodorants: % Value 2016-2020
Table 43 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 45 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Belarus

KEY DATA FINDINGS

COVID-19 changes depilation routines resulting in decreased sales in 2020
Hair removers/bleaches and women’s pre-shave categories most affected in 2020
Procter & Gamble continues to lead depilatories in 2020
Price remains the main consideration for depilatory purchases over the forecast period
New products expected in women’s razors and blades systems during the forecast period
E-commerce set to grow over the forecast period
Table 48 Sales of Depilatories by Category: Value 2015-2020
Table 49 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Depilatories: % Value 2016-2020
Table 51 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 52 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Belarus

KEY DATA FINDINGS

COVID-19 results in sales of fragrances contracting in 2020 thanks to non-essential nature and home seclusion
Consumers’ price sensitivity leads to increase in promotions during 2020
Fragmented competition due to large number of brands in 2020
Sales set to rebound during the forecast period as travel resumes but consumers likely to remain price sensitive
Premium fragrances will benefit from lack of travel in 2020
E-commerce set to grow over the forecast period thanks to its convenience
Table 54 Sales of Fragrances by Category: Value 2015-2020
Table 55 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Fragrances: % Value 2016-2020
Table 57 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 60 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Belarus

KEY DATA FINDINGS

Home seclusion and consumers’ price sensitivity leads to slower growth in 2020
Players lure price sensitive consumers with promotions in 2020
Multinationals characterise hair care in Belarus, with intense competition in 2020
Hair care sales growth expected over the forecast period as consumers return to hair salons and shopping at brick-and-mortar stores
Expected unit price increases likely to slow volume growth over the forecast period
Advertising and promotions will help players succeed in the forecast period
Table 62 Sales of Hair Care by Category: Value 2015-2020
Table 63 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 65 NBO Company Shares of Hair Care: % Value 2016-2020
Table 66 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 70 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Belarus

KEY DATA FINDINGS

COVID-19 contributes to the decline in sales of men’s shaving products in 2020
Premium men’s grooming segment suffers in 2020 thanks to price sensitivity
Procter & Gamble continues to lead men’s grooming in 2020
Men’s grooming likely to see sluggish growth over the forecast period with men’s pre-shave products likely to gain in popularity
Gels set to replace foam in pre-shave products during the forecast period
E-commerce expected to grow dynamically over the forecast period
Table 73 Sales of Men’s Grooming by Category: Value 2015-2020
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 77 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Belarus

KEY DATA FINDINGS

Change in the sales channels and segments
Increasing consumption of mouthwashes is reinforced by its antibacterial effect
The oral care market becomes less concentrated
Electric toothbrushes set to drive oral care sales over the forecast period
Therapeutic toothpaste expected to trend during the forecast period
Environmentally friendly and natural trends set to boost sales over the forecast period
Table 82 Sales of Oral Care by Category: Value 2015-2020
Table 83 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 84 Sales of Toothbrushes by Category: Value 2015-2020
Table 85 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 87 NBO Company Shares of Oral Care: % Value 2016-2020
Table 88 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 89 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 91 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Belarus

KEY DATA FINDINGS

COVID-19 impacts premium facial care products positively while mass products sales decelerate in 2020
E-commerce sales boosted, while consumers’ price sensitivity leads to consumption behaviour changes in 2020
L’Oréal Groupe increases its lead in 2020
Skin care set to see increasing sales growth over the forecast period as disposable incomes rise
Demand for functional skin care likely to resume during the forecast period
Repositioning of facial care expected in the forecast period
Table 93 Sales of Skin Care by Category: Value 2015-2020
Table 94 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 95 NBO Company Shares of Skin Care: % Value 2016-2020
Table 96 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 98 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Belarus

KEY DATA FINDINGS

Sun care contracts steeply thanks to decimation of travel and tourism and price sensitivity in 2020
Sun care remains small in 2020 but consumers becoming more aware of dangers of sun exposure
L’Oréal Groupe retains top spot in 2020 thanks to the popularity of multinational brands
Sun care set to recover from 2021 and see healthy sales growth over the forecast period
Price discounts likely to remain for the foreseeable future
Sun care purchases likely to remain dependent on sunny weather and tourism during the forecast period
Table 100 Sales of Sun Care by Category: Value 2015-2020
Table 101 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 103 NBO Company Shares of Sun Care: % Value 2016-2020
Table 104 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 106 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

Premium Beauty and Personal Care in Belarus

KEY DATA FINDINGS

Pandemic impacts premium products negatively thanks to home seclusion and lack of travel in 2020
Premium beauty and personal care protected from economic turmoil but exposed to political protests during 2020
Multinational brands retain leading positions in 2020
Growth to bounce back in the forecast period but political instability likely to affect sales negatively
Omni-channel players likely to extend product ranges during the forecast period
Zolotoye Yabloko expected to open store in Minsk during the forecast period thus increasing competition
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Mass Beauty and Personal Care in Belarus

KEY DATA FINDINGS

Sales of mass beauty and personal care slows thanks to home seclusion and price sensitivity in 2020
Advertising and new product development encourage sales of mass beauty and personal care in 2020
Multinationals retain their leading positions in 2020
Mass beauty and personal care set for growth during the forecast period
Continuous attention to hygiene likely to impact sales positively in the forecast period
Drugstores/parapharmacies and e-commerce expected to increase value share during the forecast period
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming/Anti-Cellulite Body Care
        • Mass Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming/Anti-Cellulite Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming/Anti-Cellulite Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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