Beauty and Personal Care in Belarus

Beauty and Personal Care in Belarus

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 33 Sales of Bath and Shower by Category: Value 2015-2020
Table 34 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 36 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 37 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 39 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 42 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 51 Sales of Deodorants by Category: Value 2015-2020
Table 52 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 54 NBO Company Shares of Deodorants: % Value 2016-2020
Table 55 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 57 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 59 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 60 Sales of Depilatories by Category: Value 2015-2020
Table 61 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 62 NBO Company Shares of Depilatories: % Value 2016-2020
Table 63 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 64 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 66 Sales of Fragrances by Category: Value 2015-2020
Table 67 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 68 NBO Company Shares of Fragrances: % Value 2016-2020
Table 69 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 72 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 74 Sales of Hair Care by Category: Value 2015-2020
Table 75 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 77 NBO Company Shares of Hair Care: % Value 2016-2020
Table 78 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 82 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 85 Sales of Men’s Grooming by Category: Value 2015-2020
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 89 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 94 Sales of Oral Care by Category: Value 2015-2020
Table 95 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 96 Sales of Toothbrushes by Category: Value 2015-2020
Table 97 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 99 NBO Company Shares of Oral Care: % Value 2016-2020
Table 100 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 101 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 103 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2015-2020
Table 106 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 107 NBO Company Shares of Skin Care: % Value 2016-2020
Table 108 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 110 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2015-2020
Table 113 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 115 NBO Company Shares of Sun Care: % Value 2016-2020
Table 116 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 118 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Belarus

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 121 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 122 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 123 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 124 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 125 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 126 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 127 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 128 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 129 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 130 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Mass Beauty and Personal Care in Belarus

KEY DATA FINDINGS

2020 IMPACT

Sales of mass beauty and personal care slows thanks to home seclusion and price sensitivity in 2020

Advertising and new product development encourage sales of mass beauty and personal care in 2020

Multinationals retain their leading positions in 2020

RECOVERY AND OPPORTUNITIES

Mass beauty and personal care set for growth during the forecast period

Continuous attention to hygiene likely to impact sales positively in the forecast period

Drugstores/parapharmacies and e-commerce expected to increase value share during the forecast period

CATEGORY DATA

Table 131 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 132 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 133 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 134 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 136 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Premium Beauty and Personal Care in Belarus

KEY DATA FINDINGS

2020 IMPACT

Pandemic impacts premium products negatively thanks to home seclusion and lack of travel in 2020

Premium beauty and personal care protected from economic turmoil but exposed to political protests during 2020

Multinational brands retain leading positions in 2020

RECOVERY AND OPPORTUNITIES

Growth to bounce back in the forecast period but political instability likely to affect sales negatively

Omni-channel players likely to extend product ranges during the forecast period

Zolotoye Yabloko expected to open store in Minsk during the forecast period thus increasing competition

CATEGORY DATA

Table 137 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 138 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 139 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 140 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 141 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 142 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Baby and Child-Specific Products in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts categories differently in 2020 with sales of baby wipes outperforming others

Price discounts and promotions flourish to attract consumers in 2020 but demand for baby and child-specific products maintained thanks to essential nature

Multinationals retain leading positions in 2020

RECOVERY AND OPPORTUNITIES

Sales growth likely to be similar to that of the review period thanks to parents prioritising children

Demand for natural and healthy baby and child-specific products expected to resume over the forecast period

Increase in VAT on imported baby and child-specific products set to decrease demand over the forecast period

CATEGORY DATA

Table 143 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 144 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 145 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 146 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 147 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 148 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 149 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 150 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 151 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 152 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Bath and Shower in Belarus

KEY DATA FINDINGS

2020 IMPACT

Pandemic leads to increased hygiene awareness and robust demand for bath and shower products in 2020

Consumers’ price sensitivity leads to demand for larger package sizes in 2020

Intense competition intensifies amongst bath and shower players in 2020

RECOVERY AND OPPORTUNITIES

Sales growth of bath and shower products expected to slow during the forecast period

Consumers likely to be more interested in unit prices with manufacturers set to offer discounts to boost sales over the forecast period

Currency depreciation in 2020 expected to impact unit prices in the short term

CATEGORY DATA

Table 153 Sales of Bath and Shower by Category: Value 2015-2020
Table 154 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 155 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 156 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 157 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 158 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 159 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 160 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 161 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

Colour Cosmetics in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 decimates demand for colour cosmetics in 2020

Consumers restrict visits to physical stores and are increasingly price sensitive in 2020

L'Oréal Groupe strengthens its value share in 2020

RECOVERY AND OPPORTUNITIES

Colour cosmetics set to recover during the forecast period

Consumers likely to be more selective when buying colour cosmetics during the forecast period

L’Oréal’s expansion to sell colour cosmetics at drugstores likely to stimulate sales over the forecast period

CATEGORY DATA

Table 162 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 163 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 164 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
Table 165 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 166 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 167 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 168 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 169 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Table 170 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

Deodorants in Belarus

KEY DATA FINDINGS

2020 IMPACT

Deodorants sees healthy growth as consumers prioritise health in 2020

Accessibility and improving hygiene helps to boost sales in 2020

Competition is led by foreign brands in 2020

RECOVERY AND OPPORTUNITIES

Sales set to decelerate but continue growing during the forecast period

New product development and investment in advertising expected over the forecast period

Discounting campaigns likely as consumers remain prices sensitive over the forecast period

CATEGORY DATA

Table 171 Sales of Deodorants by Category: Value 2015-2020
Table 172 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 173 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 174 NBO Company Shares of Deodorants: % Value 2016-2020
Table 175 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 176 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 177 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 178 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 179 Forecast Sales of Deodorants by Premium vs Mass: % Value 2020-2025

Depilatories in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 changes depilation routines resulting in decreased sales in 2020

Hair removers/bleaches and women’s pre-shave categories most affected in 2020

Procter & Gamble continues to lead depilatories in 2020

RECOVERY AND OPPORTUNITIES

Price remains the main consideration for depilatory purchases over the forecast period

New products expected in women’s razors and blades systems during the forecast period

E-commerce set to grow over the forecast period

CATEGORY DATA

Table 180 Sales of Depilatories by Category: Value 2015-2020
Table 181 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 182 NBO Company Shares of Depilatories: % Value 2016-2020
Table 183 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 184 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 185 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

Fragrances in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 results in sales of fragrances contracting in 2020 thanks to non-essential nature and home seclusion

Consumers’ price sensitivity leads to increase in promotions during 2020

Fragmented competition due to large number of brands in 2020

RECOVERY AND OPPORTUNITIES

Sales set to rebound during the forecast period as travel resumes but consumers likely to remain price sensitive

Premium fragrances will benefit from lack of travel in 2020

E-commerce set to grow over the forecast period thanks to its convenience

CATEGORY DATA

Table 186 Sales of Fragrances by Category: Value 2015-2020
Table 187 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 188 NBO Company Shares of Fragrances: % Value 2016-2020
Table 189 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 190 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 191 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 192 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 193 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

Hair Care in Belarus

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and consumers’ price sensitivity leads to slower growth in 2020

Players lure price sensitive consumers with promotions in 2020

Multinationals characterise hair care in Belarus, with intense competition in 2020

RECOVERY AND OPPORTUNITIES

Hair care sales growth expected over the forecast period as consumers return to hair salons and shopping at brick-and-mortar stores

Expected unit price increases likely to slow volume growth over the forecast period

Advertising and promotions will help players succeed in the forecast period

CATEGORY DATA

Table 194 Sales of Hair Care by Category: Value 2015-2020
Table 195 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 196 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 197 NBO Company Shares of Hair Care: % Value 2016-2020
Table 198 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 199 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 200 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 201 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 202 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 203 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 204 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

Men's Grooming in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 contributes to the decline in sales of men’s shaving products in 2020

Premium men’s grooming segment suffers in 2020 thanks to price sensitivity

Procter & Gamble continues to lead men’s grooming in 2020

RECOVERY AND OPPORTUNITIES

Men’s grooming likely to see sluggish growth over the forecast period with men’s pre-shave products likely to gain in popularity

Gels set to replace foam in pre-shave products during the forecast period

E-commerce expected to grow dynamically over the forecast period

CATEGORY DATA

Table 205 Sales of Men’s Grooming by Category: Value 2015-2020
Table 206 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 207 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 208 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 209 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 210 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 211 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 212 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 213 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Oral Care in Belarus

KEY DATA FINDINGS

2020 IMPACT

Change in the sales channels and segments

Increasing consumption of mouthwashes is reinforced by its antibacterial effect

The oral care market becomes less concentrated

RECOVERY AND OPPORTUNITIES

Electric toothbrushes set to drive oral care sales over the forecast period

Therapeutic toothpaste expected to trend during the forecast period

Environmentally friendly and natural trends set to boost sales over the forecast period

CATEGORY DATA

Table 214 Sales of Oral Care by Category: Value 2015-2020
Table 215 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 216 Sales of Toothbrushes by Category: Value 2015-2020
Table 217 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 218 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 219 NBO Company Shares of Oral Care: % Value 2016-2020
Table 220 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 221 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 222 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 223 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 224 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

Skin Care in Belarus

KEY DATA FINDINGS

2020 IMPACT

COVID-19 impacts premium facial care products positively while mass products sales decelerate in 2020

E-commerce sales boosted, while consumers’ price sensitivity leads to consumption behaviour changes in 2020

L’Oréal Groupe increases its lead in 2020

RECOVERY AND OPPORTUNITIES

Skin care set to see increasing sales growth over the forecast period as disposable incomes rise

Demand for functional skin care likely to resume during the forecast period

Repositioning of facial care expected in the forecast period

CATEGORY DATA

Table 225 Sales of Skin Care by Category: Value 2015-2020
Table 226 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 227 NBO Company Shares of Skin Care: % Value 2016-2020
Table 228 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 229 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 230 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 231 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Sun Care in Belarus

KEY DATA FINDINGS

2020 IMPACT

Sun care contracts steeply thanks to decimation of travel and tourism and price sensitivity in 2020

Sun care remains small in 2020 but consumers becoming more aware of dangers of sun exposure

L’Oréal Groupe retains top spot in 2020 thanks to the popularity of multinational brands

RECOVERY AND OPPORTUNITIES

Sun care set to recover from 2021 and see healthy sales growth over the forecast period

Price discounts likely to remain for the foreseeable future

Sun care purchases likely to remain dependent on sunny weather and tourism during the forecast period

CATEGORY DATA

Table 232 Sales of Sun Care by Category: Value 2015-2020
Table 233 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 234 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 235 NBO Company Shares of Sun Care: % Value 2016-2020
Table 236 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 237 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 238 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 239 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 240 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

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