During the review period, including in 2018, the improving economic environment supported positive trends in terms of both demand and supply in beauty and personal care in Bosnia-Herzegovina. In terms of demand, this meant consumers’ disposable incomes increased and they could spend more on beauty and personal care.
Fragrances generated the highest current value growth in beauty and personal care in Bosnia-Herzegovina during 2018. It was in fact premium fragrances which was responsible for this performance.
International companies dominate beauty and personal care in Bosnia-Herzegovina. Beiersdorf was the only player to hold a double-digit value share in 2018, leveraging its long tradition in the market to reinforce its image as a quality benchmark in most categories.
The highest rate of innovation in beauty and personal care is in fragrances, followed by colour cosmetics. Leading players in fragrances launch several new products each year, leveraging these to maintain customers’ interest.
Beauty and personal care in Bosnia-Herzegovina is expected to continue growing over the forecast period in both volume and current value terms. Premium beauty and personal care will contribute most to growth over the forecast period, as there is expected to be continued expansion of the consumer base for premium products.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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