Executive Summary

Jun 2019
Beauty and personal care in Bosnia-Herzegovina sees continued growth

During the review period, including in 2018, the improving economic environment supported positive trends in terms of both demand and supply in beauty and personal care in Bosnia-Herzegovina. In terms of demand, this meant consumers’ disposable incomes increased and they could spend more on beauty and personal care.

Internet platforms affect the marketing of beauty and personal care products

Fragrances generated the highest current value growth in beauty and personal care in Bosnia-Herzegovina during 2018. It was in fact premium fragrances which was responsible for this performance.

International companies dominate

International companies dominate beauty and personal care in Bosnia-Herzegovina. Beiersdorf was the only player to hold a double-digit value share in 2018, leveraging its long tradition in the market to reinforce its image as a quality benchmark in most categories.

Fragrances leads in terms of new product launches

The highest rate of innovation in beauty and personal care is in fragrances, followed by colour cosmetics. Leading players in fragrances launch several new products each year, leveraging these to maintain customers’ interest.

Different shades of premium

Beauty and personal care in Bosnia-Herzegovina is expected to continue growing over the forecast period in both volume and current value terms. Premium beauty and personal care will contribute most to growth over the forecast period, as there is expected to be continued expansion of the consumer base for premium products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free (where applicable):

The Beauty and Personal Care in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Beauty and Personal Care in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Beauty and personal care in Bosnia-Herzegovina sees continued growth
Internet platforms affect the marketing of beauty and personal care products
International companies dominate
Fragrances leads in terms of new product launches
Different shades of premium

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Baby and Child-Specific Products in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Chemists/pharmacies and drugstores/parapharmacies drive growth
Convenience and novelty attract consumers’ interest in 2018
Crossover products between consumer health and personal care show potential

COMPETITIVE LANDSCAPE

Violeta is slightly ahead of Beiersdorf
Pharma brands show potential
The solid performance of private label

CATEGORY DATA

Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Bath and Shower in Bosnia-Herzegovina

HEADLINES

PROSPECTS

An improving product variety in bath and shower
Intimate washes sees the highest growth; albeit from a small base
Liquid soap contributes strongly to the positive performance of bath and shower

COMPETITIVE LANDSCAPE

International companies dominate bath and shower
Domestic companies are looking at niches in bath and shower
Private label is on the rise

CATEGORY DATA

Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Colour Cosmetics in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Signs of saturation in colour cosmetics
BB/CC creams records strong growth
The rise of professional make-up services

COMPETITIVE LANDSCAPE

International companies dominate colour cosmetics
Farmasi grows strongly in the review period
Mac’s franchise store launches in Sarajevo

CATEGORY DATA

Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Deodorants in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Alternatives to deodorants restrict the performance of the category
Small, novel deodorant formats emerge
Health and beauty specialist retailers dominates the distribution of deodorants

COMPETITIVE LANDSCAPE

International players dominate deodorants in Bosnia-Herzegovina
Private label records strong growth at the end of the review period
A negligible presence for domestic and regional players in deodorants

CATEGORY DATA

Table 39 Sales of Deodorants by Category: Value 2013-2018
Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023

Depilatories in Bosnia-Herzegovina

HEADLINES

PROSPECTS

The weather affects the performance of depilatories
Young consumers pick up novel formats
Women’s razors and blades plateaus

COMPETITIVE LANDSCAPE

International players dominate depilatories
A single regional player in depilatories
Reckitt Benckiser Group sees the fastest growth in 2018

CATEGORY DATA

Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Depilatories: % Value 2014-2018
Table 51 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 52 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Fragrances in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Increasing demand for small luxuries
Women are of primary importance in fragrances
Dynamics in the distribution landscape in fragrances

COMPETITIVE LANDSCAPE

International companies dominate fragrances
Farmasi sees the highest share growth in fragrances
The presence of domestic companies remains negligible

CATEGORY DATA

Table 54 Sales of Fragrances by Category: Value 2013-2018
Table 55 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Fragrances: % Value 2014-2018
Table 57 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 60 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Hair Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Professional hair care services grow
Salon professional hair care soars
Drugstores/parapharmacies leads hair care distribution

COMPETITIVE LANDSCAPE

The leaders focus on availability and promotion
L'Oréal leverages range complexity
Domestic companies concentrate on hair health niches

CATEGORY DATA

Table 62 Sales of Hair Care by Category: Value 2013-2018
Table 63 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 65 NBO Company Shares of Hair Care: % Value 2014-2018
Table 66 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 70 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Mass Beauty and Personal Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Mass beauty and personal care is mature
Mass colour cosmetics and skin care see the strongest growth
Drugstores/parapharmacies becomes the leading channel in many categories

COMPETITIVE LANDSCAPE

International companies dominate mass beauty and personal care
Private label records strong growth in mass beauty and personal care
Domestic companies struggle in mass beauty and personal care

CATEGORY DATA

Table 73 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 74 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 76 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 77 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 78 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Men's Grooming in Bosnia-Herzegovina

HEADLINES

PROSPECTS

The beard trend negatively affects the performance of men’s shaving
Premium men’s hair care grows through chemists/pharmacies
The consumer base for premium men’s fragrances expands

COMPETITIVE LANDSCAPE

Shaving brands contribute the most to total sales in men’s grooming
Avon recognises the opportunities in men’s grooming
Private label improves, but remains small

CATEGORY DATA

Table 79 Sales of Men’s Grooming by Category: Value 2013-2018
Table 80 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 83 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 84 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 86 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 87 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Oral Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Oral care struggles with maturity
Battery toothbrushes sees the strongest growth
The quest for new sources of growth in oral care

COMPETITIVE LANDSCAPE

International players focus on basic brands
Saponia brings back a classic
Curaden International is expanding its product range in oral care

CATEGORY DATA

Table 88 Sales of Oral Care by Category: Value 2013-2018
Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 90 Sales of Toothbrushes by Category: Value 2013-2018
Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 95 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 96 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 97 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Premium Beauty and Personal Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Premium grows faster than mass in beauty and personal care
Premium fragrances dominates premium beauty and personal care
Premium hair care grows strongly through chemists/pharmacies

COMPETITIVE LANDSCAPE

Premium fragrances specialists hold the highest value shares
Popular positioning strategies in premium beauty and personal care
A domestic presence in premium beauty and personal care

CATEGORY DATA

Table 99 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 100 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 102 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 103 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Skin Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Skin care contributes strongly to the good performance of beauty and personal care
Consumers choose quality over affordability in skin care
Natural and pharma skin care drive the premium segment

COMPETITIVE LANDSCAPE

Beiersdorf remains the strong leader
Private label leverages the popularity of Nivea
A regional player shifts towards natural

CATEGORY DATA

Table 105 Sales of Skin Care by Category: Value 2013-2018
Table 106 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 110 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Sun Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Promotion helps sun care to grow
Aftersun is a category with potential
Sun protection is affected by the economic environment

COMPETITIVE LANDSCAPE

Beiersdorf dominates sun care
Private label soars in sun care
A domestic player avoids head-on competition with the leaders

CATEGORY DATA

Table 112 Sales of Sun Care by Category: Value 2013-2018
Table 113 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 115 NBO Company Shares of Sun Care: % Value 2014-2018
Table 116 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 118 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 120 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023