Beauty and Personal Care in Chengdu

Beauty and personal care in Chengdu

Chengdu: Pursuing stylish lifestyle and experience

Consumer profile : C onsumer expenditure, lifestyle, population

A typical daily regime

Key findings

Transition from traditional department stores to shopping malls

Single-brand flagship stores become a hit in Chengdu

Competition tends to be more intense in beauty specialist stores

Suburbs become new focus for indigenous cosmetics stores

O ral care products for combating oral diseases are in demand

Oral care brands marketed with a professional image

Key opinion leaders play a vital role in the fragrances industry

Premium fragrance brands also claim share in Chengdu

Sichuan Jinjiachong Management Co Ltd

Dencare (Chongqing) Oral Care Co Ltd

Sichuan Meile Group Industry Co Ltd

Key takeaways

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