Beauty and Personal Care in Chengdu

July 2017

Chengdu is famous for its numerous beautiful women wearing designed outfits, elegant make-up and fresh fragrances. The transition from traditional department stores to shopping malls and boom in beauty specialist stores contribute to the fast development of beauty and personal care in Chengdu. Moreover, recommendation from key opinion leaders plays a vital role in the beauty and personal care industry in Chengdu due to the subjective nature of the consumption experience regarding such products.

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Our Beauty and Personal Care City level reports highlights the most recent trends and developments in Chengdu, and contrasts these with China as a whole. 

This major new report series refines our data and analysis further to city level trends, helping you examine  business opportunities and challenges that exist for these industries at a city market level.

Beauty and personal care in Chengdu
Chengdu: Pursuing stylish lifestyle and experience
Consumer profile : C onsumer expenditure, lifestyle, population
A typical daily regime
Key findings
Transition from traditional department stores to shopping malls
Single-brand flagship stores become a hit in Chengdu
Competition tends to be more intense in beauty specialist stores
Suburbs become new focus for indigenous cosmetics stores
O ral care products for combating oral diseases are in demand
Oral care brands marketed with a professional image
Key opinion leaders play a vital role in the fragrances industry
Premium fragrance brands also claim share in Chengdu
Sichuan Jinjiachong Management Co Ltd
Dencare (Chongqing) Oral Care Co Ltd
Sichuan Meile Group Industry Co Ltd
Key takeaways


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