Jaipur is among the top 10 most populous cities in India. It is known as the Pink City, and is a historical and cultural heritage place with a number of monuments, forts and palaces. Business is one of the major occupations of people in the city. People in Jaipur are quite simple and traditional when it come to their daily beauty and personal regimes. However, they leave no stone unturned when it comes to making themselves presentable on special occasions.
Consumers in Jaipur, do not see the need to spend on products that are not essential to their daily regimes. This ideology has kept the use of add-ons to essential beauty and personal care products at a minimal level. When it comes to preference for brands, consumers are happy with brands that have a brand presence in general, and are not too particular about brands being premium or elite offerings.
DIY culture is not so big in Jaipur, apart from a few traditional practices. People in general keep their use of beauty products to a minimum. This, coupled with the reasonable pricing of salon services, further impacts the trend of DIY. With salons being frequented often, they represent an important channel in terms of raising product and brand awareness. Recommendations from salon professionals also impact consumers’ purchases.
For special occasions such as weddings, birthdays, anniversaries and festival sand rituals, people – especially women – make a point of looking their best. The use of products such as mehendi, alta, sin door and others is quite high during this period.
Usage of personal care products is impacted significantly by the weather. During the summer, people use more talcum powder to stay fresh. Use of sunscreens is not that widespread, however. During the winter months people apply cold cream to keep their body moisturised. Spending on baby care products is substantial.
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