Beauty and Personal Care in Kolkata

July 2017

Kolkata, often referred to as the City of Joy, is located in the eastern part of India in the state of West Bengal. Due to price-sensitivity and low disposable incomes, consumers in the city mostly prefer mass products. In addition, the people in the city have a strong affinity for home-made remedies, using ingredients such as curd, honey and others. The home-grown players in the market also enjoy high popularity amongst citizens, offering different products in the natural and herbal segment.

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Our Beauty and Personal Care City level reports highlights the most recent trends and developments in Kolkata, and contrasts these with India as a whole. 

This major new report series refines our data and analysis further to city level trends, helping you examine  business opportunities and challenges that exist for these industries at a city market level.

Kolkata: Overview
Consumer profile: Traditional, low per capita income, laid-back
A typical daily r egime
Key findings
Traditional retail outlets dominate in beauty and personal care
Retail channel preference is different from other metropolitan areas
Home-made packs preferred over packaged products
Home remedies offer a chemical-free, cost-effective solution
Home-grown players have a strong presence in the city
Specialised beauty services and promotional activities
Traditional choices remain an inherent preference for BPC products
Hair care and colour cosmetics have prime importance
Emami Limited
Keya Seth
Soumi’s Herbal Products Pvt Ltd
Key takeaways


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