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City Market Report

Beauty and Personal Care in Kolkata

18 pages, Jul 2017

US$375

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Kolkata, often referred to as the City of Joy, is located in the eastern part of India in the state of West Bengal. Due to price-sensitivity and low disposable incomes, consumers in the city mostly prefer mass products. In addition, the people in the city have a strong affinity for home-made remedies, using ingredients such as curd, honey and others. The home-grown players in the market also enjoy high popularity amongst citizens, offering different products in the natural and herbal segment.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Our Beauty and Personal Care City level reports highlights the most recent trends and developments in Kolkata, and contrasts these with India as a whole.

This major new report series refines our data and analysis further to city level trends, helping you examine business opportunities and challenges that exist for these industries at a city market level.

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Introduction

Kolkata: Overview

Consumer profile: Traditional, low per capita income, laid-back

A typical daily r egime

Key findings

Traditional retail outlets dominate in beauty and personal care

Retail channel preference is different from other metropolitan areas

Home-made packs preferred over packaged products

Home remedies offer a chemical-free, cost-effective solution

Home-grown players have a strong presence in the city

Specialised beauty services and promotional activities

Traditional choices remain an inherent preference for BPC products

Hair care and colour cosmetics have prime importance

Emami Limited

Keya Seth

Soumi’s Herbal Products Pvt Ltd

Key takeaways

Why buy this report?

Want to find out more about this report?

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Megatrends

City Market Report

Beauty and Personal Care in Kolkata

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Introduction

Kolkata: Overview

Consumer profile: Traditional, low per capita income, laid-back

A typical daily r egime

Key findings

Traditional retail outlets dominate in beauty and personal care

Retail channel preference is different from other metropolitan areas

Home-made packs preferred over packaged products

Home remedies offer a chemical-free, cost-effective solution

Home-grown players have a strong presence in the city

Specialised beauty services and promotional activities

Traditional choices remain an inherent preference for BPC products

Hair care and colour cosmetics have prime importance

Emami Limited

Keya Seth

Soumi’s Herbal Products Pvt Ltd

Key takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

City Market Report

Beauty and Personal Care in Kolkata

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Introduction

Kolkata: Overview

Consumer profile: Traditional, low per capita income, laid-back

A typical daily r egime

Key findings

Traditional retail outlets dominate in beauty and personal care

Retail channel preference is different from other metropolitan areas

Home-made packs preferred over packaged products

Home remedies offer a chemical-free, cost-effective solution

Home-grown players have a strong presence in the city

Specialised beauty services and promotional activities

Traditional choices remain an inherent preference for BPC products

Hair care and colour cosmetics have prime importance

Emami Limited

Keya Seth

Soumi’s Herbal Products Pvt Ltd

Key takeaways

Why buy this report?

Want to find out more about this report?

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